Senior Media Planner

Job Description

A client of Insight Global is looking to hire a Senior Media Planner to join one of our clients in the Arlington, VA area. This person will play a major role in developing and guiding the strategy, targeting, execution and performance measurement of digital media campaigns. He or she is responsible for analyzing campaign performance through data from ad platforms, internal insights, and reporting and measurement tools.

This is a direct hire opportunity, and will be local to Arlington VA.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

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• 6+ years of media/ad buying/planning experience - specifically political space
• Programmatic buying, ad buying, digital buying
• Hands on with ad servers, DSPs, and social buying platforms (DCM, the Trade Desk, Stack Adapt, Meta Ads Manager, etc.)
• Experience being strategic partners to external customers
• Experience with ad reporting and measurements (running measurement studies, testing effectiveness of the ads, etc.)
• Background in developing strategic digital media approaches in the political space