Manager, Digital Marketing

As a Manager, Digital Marketing at ISTE+ASCD, you will be an enthusiastic digital marketer using your skills to drive positive change in the world. This role is ideal for a confident self-starter who enjoys juggling multiple projects, working with national education organizations, and collaborating with a tight-knit, hard-working team. You will use your expertise in web production, UX, content management, database optimization, analytics and reporting, and testing to improve results and build a better education system for students.

Our team values hard work and having fun while making a difference in education.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Web Page and Content Management

• Create and maintain high-performance, mobile-responsive, customer-facing landing pages using Hub Spot and other web CMS tools, as needed.
• Collaborate with marketing team members, internal stakeholders, and the design team to manage new and existing site content, style, and appearance.

Email Marketing

• Design and create HTML emails for all outgoing email communications, including building email templates and optimizing email messages and layouts.
• Implement tracking, sending, and reporting results.
• Develop, execute, and optimize email marketing campaigns to support business objectives for lead generation, customer retention, product acquisition, and revenue growth.
• Segment audiences and create tailored messaging strategies to improve engagement and conversion.
• Collaborate with cross-functional teams (content, product, sales, design) to align email campaigns with broader marketing initiatives.
• Write, edit, and proofread compelling email copy that matches brand voice and drives action.
• Partner with design teams (or design directly) to build visually engaging, mobile-responsive email templates.
• Ensure all campaigns are consistent with brand standards, compliance requirements (CAN-SPAM, GDPR, etc.), and accessibility guidelines.

List Optimization

• Take the lead on managing database contacts.
• Responsible for list retention, engagement monitoring, nurturing leads, and ensuring an effective communication flow with members and prospects.

Contractor Management and Projects

• Support management of project timelines and deliverables for email campaigns, marketing automation, and digital marketing initiatives.
• Must be organized and experienced with meeting project due dates, task reviews, and approval processes for campaign launches. Ensure email and landing page project deliverables meet quality standards and deadlines.
• Coordinate contractor resources to support email, marketing automation, and other digital marketing work as needed.

Analytics, Reporting and Performance Management

• Utilize Google Analytics 4, Looker Studio, and other reporting software to provide regular reporting of online marketing performance and user activity patterns.
• Create reports using GA4 data to visualize how email and marketing automation campaigns drive traffic, engagement, and revenue.
• Integrate email performance with Google Analytics to track campaign impact on website behavior, conversions, and ROI.
• Maintain UTM tagging standards for all outbound email links to ensure accurate tracking in GA4.
• Monitor user journeys from email through website actions, identifying drop-off points and optimization opportunities.
• Provide insights on cross-channel performance to guide marketing campaign planning.
• Collaborate with the digital marketing/analytics team to ensure email data connects with broader marketing attribution models.
• Develop customized dashboards and communicate channel performance to marketing team, stakeholders, and leadership.

SALARY RANGE: $65,000.00 to $70,000.00

PRIORITY WILL BE PROVIDED TO CANDIDATES LIVING IN THE DC METRO AREA (MD, DC, or Northern VA); you will be REQUIRED to come into the Arlington, VA, office one day per week.

Knowledge

• Bachelor's degree, preferably in marketing, communications, business, advertising, or a related field
• Solid knowledge of campaign reporting and analysis
• Proficiency in Hubspot or comparable email marketing automation/workflow management tools
• Understanding of Salesforce or other CRM systems
• Familiarity with Asana or comparable project…