Senior Web Manager, Matterport - Arlington, VA

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces, and 3D digital twin technology. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.

We've continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in the industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Matterport is leading the digital transformation of the built world. Our spatial computing platform turns buildings into data, making every space more valuable and accessible. Millions of buildings in more than 170 countries have been transformed into immersive Matterport digital twins, powering use cases across marketing, documentation, construction, facilities management, and operations. Matterport also designs and sells industry-leading camera hardware through direct-to-consumer ecommerce and major online marketplaces.

Senior Web Manager, CoStar Group Arlington, VA | On-site Monday-Friday Matterport is seeking a Senior Web Manager to own the performance of our global web presence across multiple domains, built on Contentful. Reporting to the Senior Director of Demand Generation, you will keep our sites current, fast, and pointed version is the job. Our website has two jobs to do: generate qualified leads that feed sales pipeline, and complete orders for camera hardware, subscriptions, and Capture Services.

You will instrument both, report on both, and run a continuous experimentation program that measurably improves both. The goal is a unified web roadmap and one holistic view of web performance. Content, design, SEO, landing pages, and commerce all shape the same outcome, so they need to be planned and measured together rather than optimized in isolation. You will own that roadmap and answer for the result.

Web Creative and Web Content sit in Creative and will continue to, and you will partner with them as peers on one shared plan.

• Own the Web Roadmap
• Own one prioritized web roadmap across Matterport's domains, sequenced against growth, brand, and revenue goals.
• Align Product, Engineering, Design, Creative, and Marketing partners around that plan, and keep it moving.
• Write the briefs.
• Partner with Web Creative on design, Web Content on authoring, and Engineering on build and components.
• Make content and page updates directly in Contentful when needed.
• Publishing should never wait on one person being available.
• Escalate and coordinate resolution when site health or availability issues surface.
• Own web conversion across both paths: completed orders, and form fills that become qualified leads for Sales.
• Define and instrument the metrics that matter, including visit-to-order rate, form conversion, and drop-off across evaluation, account creation, checkout, and purchase.
• Run a standing experimentation program in VWO or Optimizely, and turn analytics into a prioritized backlog of high-impact tests.
• Improve form and call-to-action performance to grow both the volume and the quality of leads reaching pipeline.
• Own web performance reporting.
• Build and maintain the dashboards that connect pages to engagement and revenue, and report to marketing leadership on a regular cadence.
• Partner with Paid Media and Lifecycle on landing experiences and post-click conversion.
• Marketing Site and Page Performance
• Own the performance of our industry and solution pages: organic traffic, engagement, and mid-funnel conversion such as demo requests, trials, and contact-sales.
• Set the refresh and testing cadence, and brief the content and design updates each page needs as positioning, products, and use cases evolve.
• Drive improvements in page speed, Core Web Vitals, and overall experience with…