Vice President, Marketing and Communications

Overview

Vice President, Marketing and Communications – The Alzheimer’s Association is looking for a dynamic, experienced professional to serve as a leader in marketing and communications for the DC, MD & VA Region. The Vice President of Marketing and Communications provides regional leadership to advance the Association’s mission through the development and implementation of strategic marketing and communications plans designed to raise awareness, engage current and new audiences and drive business outcomes.

The VP provides leadership to a team of Mar Comm professionals across the DC, MD & VA region and oversees all marketing and communications initiatives through multiple platforms.

• Provide expert counsel to regional leadership, staff and volunteers for integrated marketing and communications on key priorities and issues. Work seamlessly with the region's Executive Directors.
• Responsible for developing a comprehensive strategic Mar Comm plan to meet regional goals and objectives that align with the Association’s national strategic plan. Ensure compliance with all Alzheimer’s Association branding policies, procedures, standards and applicable regulatory requirements; promote Association-wide programs and initiatives.
• Provide leadership, training and supervision of a matrixed team of Mar Comm staff across the DC, MD & VA region.
• Lead year-round strategic media relations outreach to secure editorial news coverage and realize earned media goals.
• Oversee the management of the region's social media accounts (Facebook, Instagram, Twitter, Linked In, You Tube); ensure strategic and engaging posts that promote the full mission of the organization; leverage analytics to expand social presence and increase constituent engagement.
• Lead the budget development, strategy and implementation of paid media buys including negotiation / donation of in-kind, placement strategy, creative development / deployment and post campaign analytics.
• Represent the region's Mar Comm efforts at a national level and serves as a member of the organization’s Marketing & Communications Council.
• Manage communication and print materials, e-newsletter, advertising, web content and design.
• Manage branded materials and provide guidance and oversight to Association staff on key messages, signature events, web and other communications, as assigned.
• Assist with and play leadership roles in special projects which are regional in scope and have significant external / internal impact such as regional gatherings, regional communications and meeting support necessary for successful execution.
• Serve as an expert resource and engage with volunteer leadership, such as Chapter Community Boards and volunteer spokespeople, providing training, guidance and positioning of the Association’s brand and key messaging.
• Manage, monitor and report on the effectiveness of regional marketing and communications efforts.
• Develop a sense of shared mission with staff and volunteer leaders to jointly achieve organization-wide goals and support the success of each department.
• Uphold and drive the organization’s and the region’s commitment to diversity, equity, and inclusion and reducing and heading off health inequities.

• Bachelor's degree in public relations, communications, or related field
• At least 10 years of leadership experience in media relations, marketing and communications
• Team focused with strong leadership qualities and at least five years of experience supervising team members; experience managing volunteers is a plus
• Experience with regional markets - most specifically large and mid-sized markets
• Experience with communications in Alzheimer’s disease or other healthcare issues is a plus
• Experience with crisis and issues management
• Must have valid driver’s license

• Exceptional strategic thinker who is creative, enthusiastic and driven
• Perspective includes the big picture and the views of various internal and external stakeholders
• Assertive, proactive leadership who takes ownership of addressing and solving issues
• Ability to engage, coach, develop and manage diverse staff and volunteers
• Strong organizational,…