Director, Public Sector Business Development

Company description

Founded in 1994, the Plow Share Group (Plow Share) works exclusively with nonprofit organizations, government agencies, and their partners. Our mission is to harness the power of communications for social good. Our core expertise as a full-service communications agency and consultancy includes unique capabilities in Public Service Announcement (PSA) creative development, distribution services, and monitoring and reporting.

Acquired in 2017 by Publicis Groupe, Plow Share now brings the full suite of marketing services to our clients and an array of career path options to our employees. Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR] and is part of the CAC 40 index.

Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

We are currently seeking a Director of Business Development to work with our growth team for Publicis Groupe’s and Plow Share’s U.S. Government practice. Reporting into an executive leader at Plow Share, you will lead government pursuits for Plow Share, while also leading the largest government pursuits amongst multiple agencies within Publicis. You may also be asked to contribute to nonprofit pursuits.

The right candidate will capitalize on our outstanding capabilities, develop and execute marketing and sales strategies for driving new and incremental new business revenue, as well as determine relevant past-performance and operational requirements for specific customers to support the team to drive growth within our Government sectors.

The successful candidate will be responsible for building, managing, and capturing a robust pipeline of opportunities within our current tracking system, and will oversee the pursuit of their opportunities through identification, qualification, capture, and award status. Working closely with our team, the candidate will provide strategic direction and support bid strategies, pricing, teaming, and proposal strategies while coordinating with other internal resources.

Candidate should have at least 10 years of professional experience, including at least 3 years supporting and/or managing U.S. government agency contracts for either marketing and communications, advertising, or digital agency. The ideal candidate will reside within the metro Washington D.C. area for ease of networking and fostering client and business relationships, but candidates with an ability to easily travel will be considered.

Travel to Publicis locations throughout the U.S. may be required when collaboration amongst agencies is required.

• Develop strategic plans with tactical execution to grow the business from existing customers and market share from the competition
• Drive lead-generation programs and drive capture plan
• Constantly optimize the new business process, response content and pursuit plans to increase the new business pipeline and conversion rates
• Support thought leadership and other content development and marketing efforts
• Grow the opportunity pipeline through diligent and timely identification and qualification of new business opportunities by leveraging current technologies, customer intimacies, and inter-company collaboration
• Identify and cultivate business partner relationships, including large and small businesses
• Lead and participate in the identification, qualification, and pursuit of strategic business opportunities
• Apply marketing intelligence and competitive data pertaining to potentially targeted pursuits and advanced marketing strategies
• Participate in bid decisions, gate reviews and the development of price and cost strategies
• Spearhead and orchestrate agency pitches and proposals
• Research, analyze, and monitor financials, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be understood and minimized.
• Direct, manage and…