Vice President of Marketing and Communications

** Worker Type
** Regular
* * Job Description
** The
** Vice President of Strategic Marketing & Communications
** at Aero Vironment (AV) oversees development and execution of comprehensive communications and marketing plans and strategies designed to support business and organizational goal fulfillment, promote company visibility, and optimize overall brand awareness and engagement in target markets. Develops, implements, and manages communications and marketing strategies, tactics and activities to garner consistent and compelling visibility across media and communications channels served by the organization.

Provides leadership support for the overall strategic direction and implementation of internal and external communications across the organization.
** Position Responsibilities
*** Create and manage a strategic marketing campaign for a world-class defense company that sets the standard across the industry while building customer and global brand awareness.
* Provide forward thinking creative leadership by inspiring creative collaboration across the organization
* Effectively translate branding and marketing strategies for a wide range of products, verticals, events, and brand initiatives in collaboration with key stakeholders
* Develop innovative concepts, implementing strategic positioning and messaging in all communications while keeping with project scope, business requirements, timelines, and budget
* Oversee the marketing and communications department leading and developing a team of functional marketing experts with a focus on business process optimization and continuous learning
* Develop innovative programs collaborating with the Product Line Management and Business Development teams to deliver results-oriented campaigns focusing on digital, brand, PR, product, content, and event marketing
* Advocate for marketing best practices, innovation and success metrics and test strategies across the organization
* Manage internal and external websites, social media channels and internal communications media with responsibility for content, optimal user-experience, and design
* Draft and finalize messages, presentations, executive communications, internal communications, and other media materials, as necessary
* Work with teams across the organization to ensure the consistent and actionable implementation of AV's brand and user experience precepts in all stakeholder touchpoints, including media, physical spaces, user interfaces and industrial design
* Assist in planning and organizing media activities. Prepare management for interviews with media and other key corporate communications interactions.
* Develop press releases, position statements and Q&A to support media relations efforts.
** Basic Qualifications (Required Skills & Experience)
*** Bachelor’s Degree in business and/or marketing or equivalent combination of education, training, and experience
* 10+ years of proven success developing and managing brand strategies with experience connecting those strategies to business results
* 15+ years in marketing and/or communications
* 8+ years of experience supervising a marketing team
* Deep understanding of traditional and digital media, learning products and services, and the spectrum of customer touchpoints
* Ability to think strategically and creatively, but also detail-oriented with the ability to manage projects from inception through execution; deadline driven with ability to multi-task
* Experience gathering and using data to make findings, draw conclusions from those findings, and then communicate those conclusions
* A desire and ability to flourish in a dynamic, high-growth, entrepreneurial environment
* Ability to work with multiple stakeholders to influence and drive implementation
* Excellent communication skills, both oral and written; excellent organizational skills.
** Other Qualifications & Desired Competencies
*** Advanced degree is preferred
* Demonstrated competency in using data analysis and forecasting to optimize marketing spend.
* Strong organizational skills to balance multiple people and projects successfully and efficiently
* Stays abreast of innovations in the field of marketing and…