Sr. Product Marketing Manager

The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.

The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!

Reporting to the VP, Marketing, the Sr. Manager, Product Marketing will partner cross-functionally with THMA Insights and Sales teams functioning as the Marketing liaison to translate brand offerings into solid value propositions and develop content, communicating effectively to personas across the buyer’s journey. The leader in this role would also partner with Marketing’s Digital and MOPS team members to drive organizational growth via brand awareness by generating a robust content marketing strategy, establishing a SEO strategy, and generating qualified.

Tactics would be implemented through brand-related prospect marketing activities, including events, programs, and the establishment and implementation of THMA’s thought leadership strategy. The ideal candidate will have proven experience managing and a deep understanding of segmentation, marketing campaign strategy, omnichannel marketing strategy, full funnel marketing, webinar marketing strategies, public relations, and thought leadership strategy; understanding conversion and optimization, management of brand consistency, and content optimization, email marketing, search marketing, social media marketing, SEO, and digital marketing.

The Sr. Manager, Product Marketing will be responsible for managing the development and tactical implementation of programmatic prospect campaigns. KPIs for this role will align with marketing lead generation and revenue goals. The candidate in this role would leverage creative, website, SEO/SEM, cross-functional team utilization, thought leadership initiatives and social media platforms as tools to demonstrate the value.

The leader in this role should be commercial-leaning, data driven and creative, a strong writer and communicator, have a firm grasp of current marketing tools and strategies, and can create and execute marketing programs and campaigns from conception to implementation and optimization.

Essential Duties and Responsibilities

• Responsible for development and execution of THMA’s product marketing strategy, which would include deep knowledge on successful implementation of Campaigns, Content, SEO, and Thought Leadership strategies.
• Develop personas and create campaigns designed to increased awareness, leads and strategic marketing message penetration with key audiences.
• Collaborate with various departments and across multiple stakeholders to align campaign strategies with the overall THMA strategy. Analyze the outcomes of each campaign by collecting and interpreting data, providing formal executive level readouts and reporting, and using this information to continually improve strategies and outcomes.
• Analyze and report on the effectiveness of brand related marketing campaigns, making data-driven decisions to optimize results.
• Build and maintain positive relationships with media outlets, manage press releases, and shape THMA’s company voice, increasing share of voice (SOV).
• Understand and utilize Salesforce to retrieve data analytics allowing for more informed marketing decisions.
• Serves as THMA’s Brand SME, providing guidance and support to team members for proper brand amplification, enabling strategic goal achievement and high-quality delivery of value.
• Willingness and creativity in providing company-wide marketing education; strong presentation skills
• Optimize, expand, and drive campaign efficiencies, tracking and funnel conversion metrics.

Skills & Requirements

Education

• Bachelor's degree in marketing,…