Senior Marketing Manager, Executive Strategy , Global Executive Marketing

Position: Senior Marketing Manager, Executive Experience Strategy , Global Executive Marketing
This job is with Amazon, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

DESCRIPTION:

AWS Global Executive Marketing (GEM) is seeking a Senior Marketing Manager to champion the executive audience in campaign strategy, working across AWS marketing teams to represent customer needs in AWS campaigns and Integrated Demand Plans (IDPs). The role will orchestrate the executive customer journey and determine optimal touchpoints for AWS marketing communications and programs, while influencing broader campaign strategies and account-based marketing (ABM) motions.

This position works on high-visibility programs and interacts with diverse stakeholders globally. In this role, you'll:

Key job responsibilities

• Influence, advise, and shape Integrated Demand Planning to include executive customer needs are represented.

• Advocate for executive-centric approaches in planning and execution across AWS marketing

• Establish targeting strategies to reach the right executive audience, at the right time, through the right channel

• Collaborate closely with IDP teams to integrate executive-focused strategies into overall demand generation plans

• Design comprehensive customer journey maps for executive audiences and identify key engagement opportunities

• Identify gaps in executive content or messaging required for campaigns; work with content owners to design and deliver messaging and assets as needed

• Integrate executive perspectives into AWS's broader marketing initiatives and Integrated Demand Plans

• Partner with cross-functional teams to ensure executive campaign alignment and effectiveness

• Define and implement go-to-market strategies for executive marketing campaigns
The ideal candidate will be a strategic marketer who can:

• Understand and articulate enterprise executive needs and perspectives

• Navigate complex stakeholder relationships across global marketing teams

• Drive innovation in executive campaign development and execution

A day in the life

• Analyze executive customer journey maps and identify campaign optimization opportunities

• Lead cross-functional meetings to align on executive campaign priorities and deliverables

• Collaborate with marketing teams to integrate executive perspectives into broader campaigns

• Review campaign performance metrics and adjust strategies accordingly

• Guide stakeholder discussions on executive targeting and engagement strategies

About the team
Global Executive Marketing (GEM) creates 1:1 and 1:many engagements between AWS leaders and executive customers through content, messaging, and digital and in-person experiences. GEM programs help architect the relationships with C-suite customers, helping to shape the future of cloud computing and AI. Every day brings a new challenge, a chance to innovate, and an opportunity to influence decision-maker customers.

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Why AWS
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense…