Marketing Strategist

Viscadia is a consulting firm whose mission is to empower life sciences companies with clarity and confidence through forecasting. With teams in the United States, Switzerland, and India, we are well-equipped to provide the support global life science companies need to make decisions quickly and with confidence. We are deeply committed to a vision of shared growth and success for our clients, colleagues, and communities.

We’re seeking a Marketing Strategist to join our team and play a key role in driving integrated marketing initiatives across digital, content, and events. This strategic, hands‑on role will serve as a key partner to marketing leadership—translating business objectives into actionable programs that deliver measurable results. You’ll lead campaign execution in Hub Spot, manage event strategy and execution, oversee multi‑channel marketing programs, and help evolve our digital and content strategy to strengthen brand presence, improve visibility into performance, and connect every initiative directly to pipeline growth.

Key Responsibilities:

• Own campaign execution within Hub Spot, including building workflows, segmenting audiences, optimizing email and landing page performance, and reporting results.
• Manage event strategy and execution, supporting development of event marketing programs including logistics, pre‑ and post‑event campaigns, and lead follow‑up integration.
• Analyze campaign data to identify trends, report performance, and recommend improvements.
• Collaborate closely with the Business Development team to align marketing initiatives with sales goals, support outreach efforts, and ensure consistent messaging across campaigns.
• Develop and refine messaging frameworks and campaign assets that clearly communicate value and differentiation.
• Serve as a key partner to marketing leadership, operationalizing plans and improving visibility into results.
• Manage campaign calendars and ensure alignment across demand generation, social media, and website initiatives
• Act as the primary contact with our digital agency, supporting website updates, SEO initiatives, and broader digital expansion projects.
• Monitor industry trends and competitor activity to inform campaign strategy and identify new opportunities.

Qualifications:

• 4–6 years of B2B marketing experience, preferably in professional services, consulting, or technology.
• Proven experience managing campaigns and automation in Hub Spot.
• Strong understanding of integrated campaign strategy, including email, digital, social, and event marketing.
• Excellent communication and project management skills, with the ability to translate strategy into clear, actionable plans.
• Experience analyzing marketing performance data and presenting insights that drive decision‑making.
• Familiarity with SEO, website optimization, and digital‑content strategy.
• Ability to thrive in a fast‑moving environment and manage multiple priorities with attention to detail.
• Collaborative mindset with the confidence to take initiative and contribute strategically across teams.

• Mid‑Senior level

• Full‑time

• Marketing
• Business Consulting and Services

Referrals increase your chances of interviewing at Viscadia by 2x

Medical insurance

Vision insurance

401(k)

Disability insurance

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