Senior Director, Product Marketing, Matterport

Senior Director, Product Marketing, Matterport

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces, and 3D digital twin technology. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.

We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

About Matterport:
Matterport, a CoStar Group (NASDAQ: CSGP) brand, is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform. By combining immersive technology, precision data, and advanced visualization capabilities, Matterport empowers professionals across industries—including commercial real estate, hospitality, architecture, construction, and design—to market, manage, and analyze properties in entirely new ways.

We are seeking an experienced and strategic Senior Director, Product Marketing to help lead Matterport’s North America’s product marketing organization. Based in Arlington, Virginia, this role will oversee a team of Product Marketing Managers located in various markets in the United States, responsible for brand awareness, driving go-to-market execution, customer engagement, and adoption across the regions. Reporting to the Vice President of Marketing, this role will define the product marketing strategy for North America, ensuring regional alignment with CoStar Group’s business objectives.

The Senior Director will serve as the key regional leader for Matterport’s marketing operations, ensuring cohesive strategy, localized messaging, and measurable business impact across diverse North American markets.

• Strategic Leadership & Vision:
  Lead and manage a team of Product Marketing Managers across the United States, ensuring alignment of messaging, priorities, and execution.
• Define and execute the regional product marketing strategy for Matterport in North American markets, in coordination with CoStar Group’s marketing leadership.
• Translate Matterport’s technology—digital twins, AI, and spatial data—into relevant positioning and narratives.
• Ensure consistency of brand and product messaging across North American markets while adapting campaigns for local market nuances and customer needs.
• Go-to-Market Strategy & Execution:
  Drive go-to-market planning and execution for all Matterport product launches and campaigns within North America.
• Collaborate cross-functionally with regional Sales, Product, Research, and Technology teams to deliver integrated go-to-market programs that drive adoption and revenue.
• Develop value propositions, customer journeys, and competitive positioning specific to North American markets and industries.
• Support sales enablement through creation of region-specific toolkits, playbooks, and messaging frameworks.
• Market Insights & Performance Optimization:
  Lead ongoing market intelligence and competitive research across North America to identify trends, customer needs, and growth opportunities.
• Establish performance frameworks and metrics to measure marketing effectiveness, campaign success, and ROI across regional activities.
• Translate insights into actionable recommendations that shape regional marketing strategies.
• Team Development & Organizational Leadership:
  Recruit, manage, mentor, and develop a high-performing team of regional Product Marketing Managers.
• Foster collaboration and…