Sr. Marketing Manager

Job Overview

WDG is hiring a senior Marketing Manager to take ownership of how we plan, run, and measure marketing that supports our business growth.

This role focuses on bringing clarity and consistency to WDG’s marketing approach, from setting priorities and shaping messaging to executing programs and evaluating results. You’ll work closely with leadership, have visibility into decision‑making, and help define how marketing contributes to WDG’s growth. This opportunity involves defining what works and then putting it into practice. As WDG evolves, the role will have room to grow in scope and influence.

This role is about making marketing work for our business, connecting what we say with who we reach and how that turns into qualified interest and opportunity for our sales team. You’ll work across Linked In, email, our website, and key partner channels. You’ll help define what success looks like, measure it, and adjust as we learn. You’ll work directly with leadership, have the space to make decisions, and be expected to focus on results that matter.

While WDG is fully remote, we are prioritizing candidates within the Washington, DC region.

• Setting the direction for WDG’s marketing efforts
• Turning positioning and value into coherent campaigns and programs
• Planning and executing integrated programs that support pipeline goals
• Tracking performance metrics tied to awareness, qualified leads, and the sales pipeline; reporting on what works, what doesn’t, and where to adapt
• Working closely with leadership to align marketing with business needs

• 5+ years of B2B marketing, demand generation, or growth experience
• Experience owning marketing work from strategy through execution
• Strong understanding of lead generation, nurture, and funnel dynamics
• Comfort using data to make decisions and inform next steps
• A self‑directed approach and readiness to take responsibility

• Experience in marketing professional services, agencies, or enterprise offerings
• Familiarity with Linked In as a primary demand channel
• Close collaboration with sales or leadership on pipeline goals
• Experience building repeatable marketing processes

This role offers a salary range of $100k–120k, depending on experience, along with industry‑competitive benefits and perks such as comprehensive health benefits, unlimited PTO, 401(k) with company matching, and company‑paid life insurance.

We partner with mission‑driven partners to address complex digital challenges. Our team values thoughtful execution, clear thinking, and practical problem solving. You’ll join a team of thoughtful experts across the digital spectrum who value quality work, practical problem solving, and collaboration. We’re also committed to work‑life balance, transparent communication, and meaningful professional growth.

WDG is an equal opportunity employer committed to building a workplace where people can do good work, be treated fairly, and grow professionally.