Performance Marketing Lead Arlington, VA

Performance Marketing Lead job at GoTab Inc. Arlington, VA.

GoTab is a leading hospitality commerce platform helping restaurants, hotels, breweries, and entertainment venues modernize operations and enhance guest experiences. Our platform powers seamless ordering, payments, and operations across on-premise and off-premise channels—making hospitality more efficient, profitable, and guest-focused.

As we expand our reach and deepen our market position, we’re looking for a Marketing Lead to drive strategic marketing initiatives that fuel pipeline, elevate our brand, and support growth across key customer segments.

• Leverage marketing automation, cold outreach platforms, and CRM tools to optimize the sales pipeline
• Execute and analyze cold and warm email marketing campaigns to drive lead engagement
• Generate real-time funnel and performance reports to monitor lead flow and campaign impact
• Track lead progression across the funnel to identify opportunities and gaps
• Collaborate closely with Sales and Channel teams to ensure timely, high-quality follow-up and conversion

• Develop and execute data-driven content strategies aligned to key stages of the buyer journey
• Create high-impact assets including case studies, landing pages, email nurtures, and blog content
• Optimize content for SEO to drive organic traffic and inbound lead generation
• Align content initiatives with demand generation goals and campaign performance metric

• Drive high-impact co-marketing initiatives with integration and channel partners
• Develop and articulate joint value propositions to support partner alignment and differentiation
• Plan and execute multi-channel campaigns to expand brand reach and generate shared pipeline
• Create partner-branded content assets including landing pages, case studies, webinars, and emails
• Support ecosystem growth by aligning marketing efforts with broader partner go-to-market strategies

• Entrepreneurial attitude and proven track record of working successfully in lean marketing teams
• Meticulous planner and adept communicator with the ability to navigate up, down and across an organization to achieve marketing goals
• Expertise in marketing analytics and performance measurement, with intermediate proficiency in spreadsheets, dashboards, and BI tools to extract insights, optimize campaign performance, and inform data-driven decision‑making.
• Proficiency with CRM, content management, web analytics, cold and warm email marketing platforms
Familiarity with the hospitality industry (POS, KDS, PMS, or integrations) a strong plus

• Medical/Dental/Vision Insurance
• No set limit on paid vacation
• $100 per month to spend on food and beverage at any GoTab location
• Rapidly growing company with an impressive roster of blue‑chip customers and industry leading technology