Director of Communications

Do you want to join a mission-driven member organization that makes a difference in the U.S. healthcare landscape? Our employees work at the premier radiation oncology membership association. Our Society supports the radiation therapy teams who treat more than one million cancer patients each year.  ASTRO, the American Society for Radiation Oncology, is seeking an experienced and dynamic Director of Communications to oversee the development, planning, leadership and oversight of communications and related integration to marketing strategy for national membership association.  

Reporting to and working alongside the VP of Business Development and Marketing, this position will be responsible for developing the vision and strategy for the organization’s communications presence to amplify the brand, ensure growth, retention, mission delivery and consistent messaging and positioning as well as to maintain positive brand reputation. The Director of Communications provides senior-level leadership and team oversight that ensures cohesion and the highest quality of communications support to all aspects of the organization.

The individual will be well-versed in developing data-driven strategies, leading crisis communications response and will have extensive experience interacting with C-suite leaders on a national level. Finally, the individual may represent and serve as a spokesperson for the ASTRO while also providing support, development and/or leadership guidance to all volunteers.

NOTE:

ASTRO offers a hybrid work environment. The position is based in Arlington, VA at ASTRO’s headquarters and eligible for telework up to 3x/week after an initial training period. Major responsibilities and duties:
Communications Strategy & Execution  Collaborate with the VP of Business Development & Marketing to develop, implement, and evaluate an annual communications plan across ASTRO's target audiences in collaboration with the communications team and senior leadership.  Ensure organization’s communications reflect overall priorities.  Oversee media strategies and tactics to proactively position and promote ASTRO as an industry leader in the radiation therapy and cancer field.  

Leverage research initiatives to advance awareness of ASTRO and Speed of Light – The ASTRO Foundation.
Brand & Messaging  Ensure consistent use of ASTRO's brand and messaging across all communications – act as ambassador/liaison to all departments.  Provide insight final review, and editorial oversight for all public-facing communications.  Oversee the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, reports, and video production.
Program Management  Manage budgets for communications and corporate activation campaigns and ensure efficient use of resources to further ASTRO's goals.  Work collaboratively with all ASTRO staff and program areas to identify and meet communication and marketing needs.  Manage ASTRO's websites and social platforms to ensure messaging and brand are aligned with ASTRO’s guidelines.  Ensure SEO and ADA/WCAG compliance for ASTRO’s digital assets.  

Create and maintain audience personas to use as a gauge to create user journeys to ensure optimal user experience.
Direct and manage communications team (pr/media relations, social media, content creation, editorial oversight, graphic design, marketing and online tools).  Oversee email marketing platform and integration with ASTRO’s AMS (ensure GDPR compliance).  Manage outside vendors/consultants as needed for communications projects and strategy.  Serves as staff liaison for the Communications Committee.
Audience Engagement & Activation  Oversee the generation of content that engages audience segments and leads to measurable reach and impact. Decide who, where, and when to disseminate this information.  Track and measure the level of engagement over time and improve ASTRO and The Foundation communications channels consistent with best practices, recommendations, and findings from metrics.  Collaborate with the business development/fundraising staff to develop and implement campaigns associated with…