Sponsorship Program Manager, AWS Global Brand Partnerships
Listed on 2026-10-16
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Marketing / Advertising / PR
Event Management & Planning, Marketing Management -
Management
Event Management & Planning
As a Sponsorship Program Manager you will own the operational excellence and delivery of our Global Sponsorship Program with a focus on our Summit, Field, and Industry event programs. You will support the management of a multi-million-dollar portfolio of sponsor ships for our learning events that engage our customers and drive our business growth. You will be responsible for end-to-end sponsorship enablement strategy, execution, benefits delivery, and financial management while serving as the technical and operational backbone for our sponsorship program and community of partners.
DescriptionAs a Sponsorship Program Manager you will own the operational excellence and delivery of our Global Sponsorship Program with a focus on our Summit, Field, and Industry event programs. You will support the management of a multi-million-dollar portfolio of sponsor ships for our learning events that engage our customers and drive our business growth. You will be responsible for end-to-end sponsorship enablement strategy, execution, benefits delivery, and financial management while serving as the technical and operational backbone for our sponsorship program and community of partners.
Keyjob responsibilities Strategic Oversight & Package Management
- Serve as subject matter for best practices on sponsorship program execution and enablement
- Own relationships with 3rd party event agencies, guiding them to ensure timely delivery of sponsorship program deliverables
- Drive floorplan strategy in partnership with Global Events team
- Serve as a primary sponsor enablement contact for sponsoring partners, ensuring a high bar for sponsor communications
- Contribute to the development of project plans and help in managing all deliverables and timelines associated with sponsorship.
- Own end-to-end post-sale operational execution, including comprehensive project management oversight of all sponsorship program elements
- Lead operational execution of all sponsor benefits, including:
- Booth builds and selection processes
- Sponsor pavilions and access management
- Tool benefits implementation
- Deliverable execution and tracking
- Create and implement scalable processes for tracking and reporting workback schedules
- Drive onsite preparation and execution across all sponsored elements
- Serve as primary sponsorship Enablement stakeholder in strategic planning meetings
- Own sponsorship budget reporting and reconciliation with agency partners
- Own pre-event invoicing management and post-event reconciliation / collections in coordination with accounts receivable
- Develop and maintain comprehensive tracking mechanisms for all operational program elements
- Create and deliver regular progress reports to account management stakeholders
- Partner with internal stakeholders to conduct discovery and implementation of sponsor benefits
- Oversee agency execution across multiple work streams including:
- Project management and timeline adherence
- Booth construction and sponsor pavilion management
- Content submissions
- Partner with central Sponsorship Operations Enablement team associated with Exhibitor Resource Center construction, tool management, and lead reporting
- Build and maintain strong relationships with key internal teams and external partners
- Own sponsorship alias management and escalations. Ensure alias SLAs are being met by agency team and support with tooling optimization
- Review weekly communications and enablement materials including documentation (webinar decks, KBYGs, etc.) sent to sponsors
- Build a calendar of resource hub articles to support sponsor enablement and assigns ownerships to key contributors
AWS…
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