Market Research Prod. Manager, Strategy and Insights, Reputation Marketing Insights

Your primary responsibility as a Product Manager on the Reputation Marketing & Insights (RMI) team will be to work with the product lead on the strategy, roadmap, and delivery of Amazon's content testing research program as a product. You will define what this research product measures, how creative and messaging insights are delivered to and adopted by stakeholders, and how the program evolves to meet changing business needs.

You own the research capability and its output — the methodology, insights pipeline, and decision-making guidance it produces — while deploying and managing research vendors and third‑party testing platforms as tooling rather than owning the technology itself.

The work will challenge you to be resourceful, think big while staying connected to the details, drive cross-functional alignment, and embrace a high degree of change and ambiguity  scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing. This is an individual contributor role.

• Partner with the product lead on the product strategy and roadmap for the content testing research program — determining what to measure, how to deliver insights, and what to test next
• Own the end‑to‑end lifecycle of the content testing offering — from stakeholder management, input gathering, and research design through delivery, adoption measurement, and iteration
• Own the content testing intake queue as a product backlog, prioritizing and making smart trade‑offs between depth and speed when demand exceeds capacity
• Own the analytic output and reporting standards that enable stakeholders to make go/no‑go decisions with confidence; interpret results into clear, timely guidance
• Own the content testing insights repository and periodic meta‑analyses that surface cross‑test‑round learnings and scale them across the RMI team and broader stakeholders
• Define success metrics that distinguish outputs (tests delivered) from outcomes (stakeholder adoption, measurable improvements in creative and campaign performance)
• Scale the program across CCR and partner teams; educate internal teams on best practices for content testing
• In partnership with product lead, continuously simplify and improve the research product: intake processes, reporting templates, tracking systems, and documentation standards
• Deeply understand the needs of internal customers (researchers and non‑researchers) through direct engagement — observing how they use insights and identifying gaps between what they request and what they need
• Evaluate and deploy AI capabilities to accelerate research workflows, insight generation, and delivery
• Identify opportunities to simplify research processes, eliminate unnecessary complexity, and improve how insights reach decision‑makers
• Challenge existing research methodologies and assumptions; propose new approaches when the evidence warrant it
• When needed, execute ad‑hoc foundational qualitative and quantitative research, identifying actionable insights

This team sits within the Communications and Corporate Responsibility (CCR) organization. Our focus is on conducting research that identifies messaging opportunities and informs communication strategies for Amazon as a brand.

• 5+ years conducting strategic market research (quantitative and qualitative research) to generate insights to make political, business, or communications decisions
• Strong familiarity with quantitative survey research and message and creative testing techniques, including A/B and experimental designs
• Program and client management experience, including managing research intake and coordinating across multiple stakeholders
• Experience in research product management, or equivalent…