Digital Audience Operations Specialist

Job Title:

Digital Audience Operations Specialist
Organization:
American Retirement Association

Location:

Hybrid (On-site 3+ days/week, Arlington, VA)
Position Type:
Full-Time | Exempt

Reports To:

Director of Audience Growth

At the American Retirement Association (ARA), we are dedicated to empowering retirement professionals to help all Americans achieve a secure retirement. We do this through education, advocacy, and innovation. Join our collaborative, mission-driven team and help shape the future of retirement in America.

We’re looking for a Digital Audience Operations Specialist to bring the association’s email marketing programs to life. Reporting to the Director of Audience Growth, the specialist handles the day-to-day operations, including campaign deployment, audience management, and performance tracking, ensuring that every message reaches the right audience at the right time.

• Campaign Execution & Deployment:
  Execute the development, testing, and deployment of email campaigns in our email platform, managing the process from proofing through deployment. Partner with marketing teams to align messaging, creative, audience segmentation, and campaign workflows.
• Email Performance Reporting:
  Monitor and report on key email marketing metrics including deliverability, open rates, click-through rates, conversions, and unsubscribes. Analyze campaign performance and share insights and optimization recommendations with email & marketing leadership.
• List Management:
  Maintain contact lists, tags, and segments to ensure database accuracy. Support database hygiene, subscription preferences, suppression lists, and audience segmentation.
• Asset Management:
  Manage, update, and test email templates and reusable content blocks, ensuring consistency with brand standards, accessibility best practices, and campaign requirements.
• Email Automation:
  Support the development, testing and maintenance of automated email campaigns, customer journeys, and triggered communications within the email marketing platform.

• Skills Requirements:
  Interpersonal, communication, presentation, and relationship-building skills. Multitasking, project management, planning, organization, and customer service skills. Analytical and problem-solving skills. Creativity. Time management skills.
• Knowledge Requirements:
  Understanding of email marketing best practices, customer journey automation, audience segmentation, personalization, A/B testing, and digital marketing strategies. Ability to coordinate messaging, timing, and execution across multiple digital channels.
• Technology Requirements:
  Familiarity with Higher Logic or a comparable email marketing automation platform (e.g., Hub Spot, Active Campaign, Mailchimp, Marketo, Klaviyo, Salesforce Marketing Cloud). Familiarity with email campaign creation, audience segmentation, automation, reporting, template management, and list management. and Microsoft Office Suite. Knowledge of Association Management Systems (AMS) and Content Management Systems (CMS) is a plus.
• Experience Requirements: 2+ years of hands-on experience supporting or executing email marketing campaigns, managing email marketing platforms, marketing automation, or digital marketing initiatives.
• Education Requirements:
  
  Bachelor’s degree in marketing or communications preferred.
• Supervisory Requirements:
  None
• Travel Requirements:
  Local travel via motor vehicle. Domestic overnight travel.
• Physical Requirements:
  
  Prolonged periods of sitting at a desk and working on a computer, both in a home and office environment. Ability to use standard office equipment, including computers, keyboards, phones, and printers. Visual acuity to view and analyze information on a computer screen for…