Marketing Manager

Torch Light Hire is seeking a Marketing Manager to join the growing marketing team of our Arlington, VA-based client. The Marketing Manager will own strategy and execution for a focused portfolio of products, programs, and/or events. The ideal candidate is a hands-on, strategic marketing partner who can make complex offerings compelling, influence senior leaders, and use AI thoughtfully.

Arlington, VA — hybrid, in-office Tuesday through Thursday; candidates must live within commuting distance

• Hybrid schedule, in-office Tuesday through Thursday

• Own the go-to-market plan for a portfolio of products, programs, or events—run planning sessions with program managers, build the strategy, and get sign-off from department leaders
• Turn complex programs into clear value propositions, messaging frameworks, and stories that resonate with co-op leaders and staff
• Run integrated campaigns across email, web, content, and direct mail, and recommend social activations to the organization’s social team
• Stay hands-on: write copy, build emails and forms, and create audience segments
• Track pacing and performance through dashboards, and lead post-program debriefs that give stakeholders insight, not just numbers
• Present plans to senior leaders and steer stakeholders toward the most effective approach, including pushing back when timelines or asks don’t add up
• Contribute to the annual marketing planning cycle and help grow content and thought-leadership marketing
• Use AI thoughtfully to create, edit, and test content and to streamline workflows

• 5+ years of marketing experience, ideally in a complex, matrixed organization managing multiple internal stakeholders
• Track record of integrated, multichannel campaigns with measurable results, and the ability to explain what the data means
• Strong email marketing skills, including building campaigns and audience segments
• Confidence presenting to and influencing VP- and SVP-level leaders
• Rigor in managing campaigns through a project management system (e.g., Microsoft Planner, Asana, )
• Enthusiasm for using AI in marketing, backed by sharp editorial judgment
• Adaptability and a positive attitude in an environment where systems and processes are evolving
• Product marketing experience, association or mission-driven background, and marketing automation experience (e.g., Marketo, Hub Spot, Salesforce Marketing Cloud) a plus