Brand Manager

Summary

Help Shape the Future of One of Northern Ireland’s Most Iconic Food Brands

Car Allowance, Company Bonus Scheme, Enhanced Sick Pay

Our new Brand Manager will play a key role in shaping the future growth of the Cookstown brand, one of Northern Ireland’s most recognised and loved food brands with over 80% brand awareness and a heritage spanning almost 90 years. This exciting opportunity involves reinvigorating and modernising an iconic local brand, redefining how Cookstown shows up across every consumer touchpoint — from packaging and innovation to social media, campaigns and shopper experiences.

Working closely with commercial, category, innovation and agency partners, you’ll help unlock the next phase of growth for a brand trusted by generations of consumers.

• Develop and deliver annual and long-term brand strategies aligned to business objectives.
• Use consumer, shopper and market insight to identify growth opportunities and shape brand direction.
• Lead branded NPD and EPD projects in partnership with Innovation and Category teams.
• Support integrated marketing campaigns across digital, social and shopper channels.
• Manage agency relationships to deliver high-quality campaigns, content and creative assets.
• Lead packaging development and artwork approval processes across the portfolio.
• Analyse brand, category and retailer performance to support commercial decision-making.
• Support retailer presentations, range reviews and promotional planning with commercial teams.
• Monitor competitor activity, pricing and market trends to identify opportunities and risks.
• Manage digital content calendars and review campaign and social media performance.
• Oversee marketing spend and support ROMI analysis and performance reviews.

• Experience in a Brand Manager or Assistant Brand Manager role within FMCG, ideally food.
• Strong understanding of the Irish grocery retail landscape and shopper behaviour.
• Experience working with consumer and market data sources such as Kantar, Bord Bia or EPOS.
• Strong brand-building capability with experience developing positioning, campaigns and brand identity.
• Comfortable managing multiple projects and working to tight deadlines.
• Confident analysing sales data and translating insights into clear recommendations.
• Strong communication and stakeholder management skills.
• Collaborative approach with experience working cross-functionally and with external agencies.
• Curious, proactive and solutions-focused mindset with strong attention to detail.
• Degree qualified in Marketing, Business or a related discipline, or equivalent experience.

Sofina Foods is proud to be an equal opportunities employer. We’re committed to building a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from people of all backgrounds and experiences – regardless of age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

Monday to Friday

Ireland

Full-time