Area Sales Manager

Overview

We are a well‑established business in the compact and sustainable lifting industry. We need a proactive, autonomous Area Sales Manager, ideally based in the Midlands or South of the UK with experience in construction, heavy plant or lifting to help us continue our growth plans.

• Basic salary up to £55,000
• Bonus / Commission (circa £7,500 year 1 but uncapped)
• Pension
• 25 Days Holiday + Statutory Holidays
• Healthcare after probation
• DIS

Field based, occasional visits to our head office in the Southwest.

Commutable locations:
Bristol, Birmingham, Cheltenham, Gloucester, Watford, Milton Keynes, Northampton, Rugby, Coventry, Leicester, Bedford, Guildford, Slough, Newbury, Swindon.

As our Area Sales Manager your key responsibility is to grow our business in the UK. Reporting directly to the Operations Director, you will form a crucial part of our current sales team. This is a new business‑focused role so you will thrive on chasing the sale then be keen to hand the work to either a key account manager or in some cases manage the process yourself, as our sales cycles can vary in duration.

Your drive will be moving onto the next prospect.

As well as this you will also:

• Ensure we effectively market map our target customers and industries and maintain CRM system information, so we know our metrics in terms of success.
• Develop and implement a sales strategy for your product and service.
• Oversee and manage all new business opportunities.
• Stay updated on industry trends and competitor activities, sales performance, and market shifts.

Ultimately, you are a successful salesperson with a desire and drive to do more. You may have come from a construction background or be selling or arranging the hire of heavy plant, excavation, mining, drilling, piling, truck, bus or off‑highway equipment, or work in a similar arena. Maybe you have sold a different product into the same areas and have exposure to the right level of decision makers.

Whatever your background, you are ready for your next step and to join a business that is keen to grow and backed by a group structure.

Ideally you will have:

• Some exposure to heavy construction equipment, mining, quarrying, cranes, scissor lifts, hoists, commercial vehicles, etc., and an understanding of the contacts needed to generate business in this arena.
• Prolonged experience of managing your own diary and prospecting defined markets with little or no supervision.
• The drive and desire to always be looking for the next sale – this role really will suit someone who is always chasing the next deal.
• Experience of generating your own business, and an understanding of your metrics around success; we are looking to develop our management information around our sales process and would like this role to help shape that report.

It would be ideal if you have worked in a heavy construction environment, but ultimately the right person with the right attitude and drive is the most important thing.

For over 60 years we have been making lifting experiences smoother and more efficient. Since we started we have kept pace with the evolving market with a genuine desire to meet and, where possible, exceed our customers' expectations. The group focuses on compact, efficient and sustainable lifting solutions that fit in tight spaces where traditional cranes cannot reach. With strong aftermarket support and a wide range of products, we aim to be a reliable partner for the construction and lifting industries.

It is highly likely you will have worked in any of the following roles and/or markets, and worked with the following products and/or services:
Area Sales Manager, Business Development Manager, Account Manager, Territory Sales Manager – Cranes, Lifting Systems, Lifting Equipment, Construction, Mining, Piling, Heavy Plant, Off‑Highway, Hire, Lifts, Scissor Lifts, Platforms, Area Sales Manager.

We embrace diversity, champion equality, and foster inclusion to create a work environment where everyone belongs and thrives.