Regional Sales Manager

Regional Sales Manager

We are hiring a Regional Sales Manager to join our Sales team at Watkins Wellness.

As a Regional Sales Manager (RSM) you will provide consultative support to dealer customers within Colorado and New Mexico, offering sales and marketing training to maximize their efforts as a spa/Sauna retailer, and proactively selling Watkins Wellness’ spa, sauna, and accessory products through our dealer channel. You will drive sales of leading products such as Hot Spring® Spas, Caldera® Spas, Endless Pools®, and Tylo Saunas.

• Build and maintain positive relationships with existing and potential dealer customers through product and sales training, business partnering, dealer visits, and systematic follow‑up.
• Provide regular sales and marketing training to dealers to increase product knowledge and overall business performance.
• Set and achieve annual sales targets across product categories, driving revenue growth.
• Ensure sales and marketing programs are implemented regionally, coordinating with corporate Sales, Marketing, Dealer Support, and other internal teams.
• Troubleshoot issues such as delivery, technical problems, and supply chain delays with dealer customers and internal teams.
• Manage territory by planning dealer visits, creating route loops, preparing meeting agendas, and delivering regular updates through reports and presentation slides.
• Represent Watkins Wellness at trade shows, conferences, and promotional events.

• Bachelor’s degree in Business Administration, Sales, Management, Marketing, or related field preferred; equivalent education and experience considered.
• Five years’ experience in wholesale and retail sales, preferably in consumer products and B2B channels. Experience in the Pool and Spa industry is a plus.
• Proven record of meeting and exceeding sales goals.
• Proficiency with MS Office; ability to prepare reports, presentations, charts, and other data.
• Excellent communication skills and strong teamwork ability.
• Willingness to travel approximately 110 days/nights per year.
• Valid driver’s license with a good driving record.

We offer competitive health and wellness benefits, paid time off, company bonuses, profit sharing, 401(k) match, education assistance, and more. Employees enjoy a dynamic, growing industry with a reputation for leadership and dedication to our customers, community, and one another.

USD $65,900.00 – $

Denver, CO (Remote options available)

Watkins is an equal opportunity employer. We strive to employ the most qualified individuals for every position. The company makes employment decisions only based on merit. It prohibits discrimination in any employment opportunity based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, disability, marital or domestic partner status, military or veteran status, height, weight or any other characteristic protected by federal, state, or local law.

Watkins is an E-Verify employer. For more information, please refer to our E-Verify Participation and Right to Work posters (English & Spanish).