Digital Marketing Manager

Join to apply for the Digital Marketing Manager role at Allergy Partners PLLC
.

• Job Location
  : 95 00 Corporate – Asheville, NC
• Salary Range
  : $58,800.00 – $75,200.00 / year
• Reports To
  :
  Director, Marketing
• Employment Type
  :
  Full‑time (Other)
• Seniority Level
  :
  Mid‑Senior level
• Job Function
  :
  Marketing and Sales
• Industry
  :
  Hospitals and Health Care

The Digital Marketing Manager helps shape how millions of patients and physicians engage with our brand online. Under the direction of the Marketing Director, they lead initiatives that strengthen the digital presence—from website development and SEO optimization to analytics review and continuous improvement—ensuring the digital website experience reflects the quality, expertise, and compassion that define Allergy Partners.

Website Strategy & Development

• Translate strategic plans and tactical objectives into actionable website initiatives.
• Manage day‑to‑day operations of the corporate website ensuring a consistent, user‑friendly experience.
• Collaborate with developers, designers, and content teams to create content for new website pages, landing pages, and enhancements.
• Ensure all web properties are mobile‑optimized, ADA compliant, and secure.

Search Engine Optimization (SEO)

• Implement SEO best practices to optimize for traditional search and emerging AI‑driven search.
• Conduct keyword research, competitive analysis, and technical audits to identify opportunities that drive online visibility and patient engagement.
• Stay current with evolving trends, algorithm updates, and digital innovations to proactively adjust tactics for sustained organic growth.

Analytics & Reporting

• Monitor and analyze website performance using Google Analytics, Google Search Console, and SEMrush.
• Prepare monthly website performance reports summarizing traffic trends, keyword rankings, and insights that guide program improvements.
• Identify opportunities to enhance user experience, site engagement, and conversion pathways to support online appointment scheduling.
• Collaborate with marketing, technology teams, and vendors to ensure proper management of patient information, accurate data attribution, and integration with all marketing automation systems.

Other Responsibilities

• Complete all assigned AP training (e.g., CPR, OSHA, HIPAA, Compliance, Information Security) within designated time frames.
• Comply with Allergy Partners and respective hub/department policies and report incidents of policy violations to a Supervisor/Manager/Director, Department of Compliance & Privacy, or via the AP Ethics Point hotline.
• Model the AP Code of Conduct and demonstrate a commitment to the AP Compliance Program, standards, and policies.
• Maintain compliance with all policies and procedures, actively participate in the enforcement of ongoing cybersecurity efforts to ensure safe and secure IT systems for all employees and clients.
• Remain vigilant and aware of new threats and assist the company by fulfilling an active role in observing, enforcing, and reporting cybersecurity incidents and required training in a timely manner.

Qualifications & Experience

• 3–5+ years of experience managing websites and digital marketing programs.
• Proficiency with Google Analytics GA4, Google Search Console, and SEO tools like SEMrush.
• Working knowledge of general web development principles with a focus on lead generation and customer experience.
• Experience creating content for website use, including idea generation, copywriting, and photo sourcing.
• Excellent analytical, organizational, and communication skills.
• Passion for healthcare, innovation, and improving patient experiences through digital engagement.
• Strategic thinker who connects digital tactics to organizational goals.
• Data‑driven and proactive in identifying opportunities for continuous improvement.
• Collaborative and detail‑oriented, with the ability to manage multiple projects simultaneously.
• Curious and adaptable, with a strong desire to stay ahead of evolving digital and AI‑driven search trends.
• Experience in a healthcare setting, ideally marketing to patients and physicians, preferred.

Educational Requirements

• High School Diploma required.
• Bachelor’s degree in Marketing or a related field.

This job has no supervisory responsibilities.

• No or very limited exposure to physical risk.
• Work is normally performed in a typical interior/office work environment.

• 401(k)
• Health Insurance
• Paid Time Off
• Paid Holidays
• Vision Insurance
• Health Savings Account (HSA)
• Dental Insurance
• Life Insurance
• Disability Insurance

Allergy Partners will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to human All of our legitimate openings can be found on the Allergy Partners Career Site