Marketing Manager

Heilbron Herbs is hiring a Part-Time Marketing Manager!

About Us

Heilbron Herbs makes tinctures, teas and skincare, carefully sourced from small US farms & made outside of Asheville, NC. Our office and production spaces are now separate, and this position would mainly report to the office space in Woodfin. As a very small but growing business, we would like to hire someone interested in being with us for the long term (more than a year - ideally many!)

and growing into a lead role over time.

We are seeking a Marketing Manager who will work closely with the Founder to connect with our audience/community, uphold and further implement our values, language, and spirit, and ultimately grow and strengthen our relationships with those who can benefit from what we do.

• Experienced and detailed copywriter
• Expert in email marketing strategy, content creation, and use of software (Mailchimp / Klaviyo)
• Highly proficient in social media management, content creation, and use of software and scheduling tools
• Learned in SEO, research, and implementation, and current changes in this field
• Competent with basic graphic design skills and experienced with Adobe tools
• Skilled in using analytics (Google, Meta, Google Ads) to back up or modulate strategy
• Enthusiastic about visual storytelling and have an eye for creating day-to-day photo and video content, alongside the Founder
• Experienced managing paid advertising and have a keen understanding of relevant platforms, especially Google Ads
• Have experience surrounding herbal medicine, plant , and packaged food/supplement production (Preferred but not necessary)

• Learn and implement brand language/values/spirit
• Develop, implement and track progress of marketing and sales strategies
• Social Media, Blogs, and Newsletter strategy and implementation, including concepting content and copy writing
• Maintain calendar to help keep multiple concurrent projects on track
• Capture photo and video content and develop marketing initiatives for social media and newsletters
• Set up and sales at seasonal in-person events and markets

• Work closely with the founder to design and accomplish monthly/quarterly marketing and sales goals
• Assist with wholesale outreach and communications
• Help distill ideas from routine meetings into actionable projects and tasks
• Strategize, implement, and monitor advertising campaigns
• Respond to customer communications via email and social media; communicate with founder if guidance is needed for a specific inquiry
• Have established a clear reporting cadence and collaborative rhythm with the founder

• Lead management of marketing strategy and content creation
• Continue to collaborate with the Founder, assigning content to Founder as needed
• Have created a clear roadmap to meet quarterly and yearly sales goals
• Other tasks and responsibilities as they arise

• Looking for part-time (and long-term) creative and technical work with a passionate, caring team and small, values-led business
• Comfortable and excited to move between many different roles, cultivating an assortment of skill sets
• Find joy in attending to details, while having the capacity to discern when efficiency takes precedent
• Equally happy to work independently, take the helm of a project, have the initiative to identify needs within the workplace AND thrive in partnership with a team
• Prioritize clear, direct, and compassionate communication
• An enthusiastic collaborator and can offer honest feedback thoughtfully and connectively, while openly receiving feedback and direction from others
• Align your words and actions, and clearly communicate when things aren’t going as planned
• Embrace mistakes and utilize them as learning opportunities
• Highly organized and multi-tasking comes naturally to you
• Feel comfortable with managing a number of tasks and preparing routine reports for the founder
• Local Western North Carolina candidate (strongly preferred)

• Visual and physical demands necessitated by work at a computer
• Occasionally being present behind a sales table in a chair or standing on…