Manager, E-Commerce Strategy & Merchandising

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Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient‑centric business model is founded on innovation through technology and cutting‑edge delivery platforms. We’ve grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest‑growing healthcare companies in the country, and are recognized on Inc. 5000’s

list of fastest‑growing companies in the U.S.

As the Manager, E‑Commerce Strategy & Merchandising for the Mom & Baby Team, you will join a group of talented marketing professionals and play a pivotal role in elevating our brand. You’ll lead the strategy for digital merchandising, product placement, and customer experience optimization on our Magento/Adobe Commerce website, supporting both insurance‑covered and cash‑pay offerings across the Aeroflow Breastpumps portfolio.

Reporting to the Senior Manager, Brand Strategy & Marketing, this role will ensure that our e‑commerce experience drives engagement and conversion among hundreds of thousands of expectant and new parents annually. You’ll collaborate across six product verticals—Breast Pumps, Replacement Parts, Milk Storage Bags, Lactation & Perinatal Education, Pregnancy Support & Postpartum Recovery, and Cash‑Pay E‑commerce—ensuring Aeroflow Breastpumps delivers a seamless, on‑brand experience.

• Lead Digital Merchandising & E‑Commerce Site Strategy
• Drive the strategy for digital merchandising to ensure products and services are positioned effectively, driving both education and conversion, to deliver a seamless customer experience across both insurance‑covered and cash‑pay pathways, including logged‑in and logged‑out site experiences.
• Translate product positioning and marketing strategies into on‑site merchandising, category organization, and promotional campaigns that drive conversion.
• Oversee the creation and maintenance of accurate, informative product descriptions that go beyond manufacturer content to add real value for customers.
• Analyze sales and engagement data to optimize product placement and visibility, ensuring top‑performing and priority products and services are highlighted.
• Use data analytics and AI tools to recommend companion products, improve product bundling, and maximize cross‑selling opportunities.
• Manage merchandising data (categories, attributes, product associations) to ensure accurate and strategic catalog presentation.
• Manage ongoing product catalog data, including updates, maintenance, and governance to ensure accuracy and consistency.
• Website UX & Customer Journey Optimization
• Ensure the website’s layout, navigation, product placement, and overall customer journey are seamless and designed to move users through the funnel.
• Partner with Marketing, UX, Research, and Web Development teams to plan, design, and implement user experience enhancements.
• Manage product listings, site updates, and digital assets within Magento/Adobe Commerce, including CMS management, merchandising workflows, catalog governance, and QA/publishing processes.
• Maintain compliance with HIPAA/patient confidentiality regulations and other applicable laws and policies.
• Cross‑Functional Collaboration
• Collaborate with Brand, Performance Marketing, and Web teams to align product strategy, campaigns, and site experiences, optimizing for engagement and conversion.
• Partner with SEO to optimize PDPs, review content, and enhance manufacturer and category pages for search performance and customer engagement.
• Partner with the Brand Marketing team to ensure all on‑site content, modules, and landing pages align with brand standards, while optimizing visual hierarchy and design for both education and conversion.
• Analytics, Conversion, and Continuous Improvement
• Monitor and report on key website performance and conversion KPIs, including conversion rate, bounce rate, click‑through rates, and funnel performance.
• Partner with Brand Marketing to ensure the site supports email/SMS…