Communications Manager

Overview

Eliada Homes is a non-profit agency in Asheville that provides cradle to career continuum of services for more than 400 children and youth annually. Eliada’s mission is to Help Children to Succeed. Our employees have the opportunity to make an incredible difference in the lives of young people! As part of the development team, you have an incredible opportunity to make an impact.

Individuals who are mission driven and share our values will be a strong match for Eliada.

• Competitive Pay
• Retirement Match
• Paid holidays, PTO, and sick leave
• Collaborative team environment
• Career Advancement and training opportunities

We are seeking a detail-oriented Communications Manager to support our marketing, communications, and outreach efforts. As part of the Development team, the Communications Manager will be responsible for graphic design, content writing, print and digital ads, and social media to promote Eliada’s mission and programs. This is a full-time, non-exempt position with benefits. The Communications Manager reports to the Chief Development and Communications Officer and works closely with other team members to ensure Eliada maintains a strong public presence and effectively cultivates and engages donors.

• Craft engaging content for Eliada’s social media and website. Manage Eliada’s presence on Facebook, Instagram, Linked In, and other digital platforms, tracking engagement and adjusting strategies accordingly.
• Assist with website updates to ensure information is current and impactful.
• Assist with planning, scheduling, and implementing digital campaigns to increase community engagement.
• Implement SEO best practices to optimize for traditional search and emerging AI-driven search.
• Conduct keyword research, competitive analysis, and technical audits to identify opportunities that drive online visibility and donor engagement.
• Monitor analytics and prepare reports to assess the effectiveness of campaigns.
• Stay current with evolving trends, algorithm updates, and digital innovations to proactively adjust tactics for sustained organic growth.

• Assist in developing compelling outreach materials, including print and online ads, newsletters, brochures, and donor communications that support Eliada’s programs and fundraising initiatives.
• Maintain consistent messaging aligned with Eliada’s mission and brand.
• Work with the Development team to align communications efforts with fundraising, donor and volunteer engagement strategies.
• Collaborate with team members to collect stories and ensure effective, ethical storytelling.

• Assist in event promotion and outreach efforts, including fundraising events and our annual Corn Maze and Fall Festival.
• Assist in creating and tracking sponsorship deliverables.
• Develop outreach materials that support Eliada’s programs and fundraising initiatives.

• Bachelor s degree in communications, Marketing, Public Relations, or a related field (or equivalent experience).
• 3-5 years of experience in communications, marketing, or digital media.
• Exceptional graphic design skills with experience in Canva and Adobe Creative Cloud.
• Experience in website design and management.
• Experience managing social media platforms and email marketing tools.
• Familiarity with SEO, Google Analytics, and online marketing strategies.
• Strong organizational and time management skills with the ability to multitask.
• Ability to collaborate in a team-oriented environment while also working independently.
• Mission driven and passion about helping children and youth reach their full potential.

• Experience working in nonprofit organizations or children’s advocacy groups.
• Knowledge of fundraising communications and donor engagement strategies.
• Experience with content creation for storytelling.

Eliada is an Equal Opportunity Employer and welcomes applicants from all backgrounds. Employment is at-will in accordance with North Carolina law.

Job descriptions are not intended, and should not be construed, to be exhaustive lists of all responsibilities, skills, efforts or working conditions associated with this job. They are meant to be accurate reflections of the principal job elements essential for making fair pay decisions. This position description is not intended as a contract. A Letter of Employment confirms employment.

$52,000 - $58,000