Social Media Executive

Location: Willesborough

Social Media Executive
- Fast-growing fashion brand Location
- Greater Manchester Zachary Daniels are partnered with an exciting, fast-growing UK womenswear brand, bringing together deep fashion industry experience with a highly engaged creator-led community.

The Role:

This is a highly hands-on opportunity at the heart of the brand's content output. You'll work closely with a small, fast-moving marketing team, have direct access to the founders and play a key role in shaping how the brand shows up on Tik Tok.

Key Responsibilities:

Own the Tik Tok strategy end-to-end , including content pillars, formats, trends, sounds and posting cadence. Build, manage and continually evolve the Tik Tok content calendar. Stay ahead of emerging Tik Tok trends, formats, creators, sounds and cultural moments. Translate wider brand campaigns and key moments, including seasonal launches and brand anniversaries, into Tik Tok-native activations . Develop new ideas that grow reach, engagement and community.

Monitor Tik Tok performance and use data and insights to continually refine the strategy. Be a confident and engaging on-camera presence , appearing as a face of the brand across talking-head, POV, trend-led and community-focused content. Shoot, edit and publish native Tik Tok and Instagram content. Create high volumes of content at pace, balancing planned content with reactive opportunities. Manage day-to-day Tik Tok community engagement, including comments and direct messages.

About You:

Hands-on experience creating and growing content on Tik Tok, either professionally or through your own channels. A strong understanding of what makes content feel native, engaging and culturally relevant on Tik Tok. Confidence and enthusiasm for being on camera - this is a non-negotiable part of the role. A natural instinct for trends, sounds, formats, hooks, pacing and storytelling. The ability to shoot and edit content yourself and move quickly from idea to execution.

Why Apply:
Join a brand with real momentum
- Be part of an exciting, fast-growing womenswear business at a key stage of its journey. Work directly with the founders
- Have genuine access to the founders and play a visible role in shaping the brand's social presence. Own Tik Tok
- Take full ownership of a high-priority channel, from strategy and content planning through to filming, editing and community management. Be the face of the brand
- Get on camera, experiment with formats and create content that feels authentic, relatable and native to the platform. Shape the social strategy
- Bring your ideas to the table and have the freedom to test, learn and evolve what works. BH37396