Website Communications Manager

* Each applicant is required to provide (as attachments to the online application) the following supplemental documents: (1) a letter providing some detail of the applicant’s qualifications and interest in the position; and (2) current resume/CV. **- PLEASE NOTE - during the application process, you will be prompted to attach these documents in the area titled "Resume." Please either combine ALL documents into ONE attachment, OR upload each item separately in this section.

Failure to upload ALL of the required documents may disqualify application from consideration.
*** For inquiries and additional information, please contact Human Resource Services via email at  or by phone at .
* To view SOU’s very generous benefits and pension programs available to eligible positions, please visit
* Our benefits package is an important complement to the offered salary and our Total Compensation Calculator,
* Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, Digital Media, or a related field. Equivalent experience may be considered in place of a degree.

Experience:

* At least 3-5 years of experience in website content management, digital communications, or copywriting.
* Experience working with external vendors and managing content updates for a comprehensive website.
* Proven ability to solicit, curate, write, and edit compelling web content that aligns with organizational goals.
* Experience in higher education.
* Familiarity with digital marketing tools (e.g., Hub Spot, Mailchimp) and CRM platforms, such as Target

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* Proficiency with project management tools (e.g. ).
* Knowledge of basic design principles and tools like Adobe Creative Suite or Canva for simple content enhancements.
* Provide strategic leadership across marketing, user experience, and content to ensure the website supports enrollment goals, aligns with SOU's marketing plan, and reflects the university's brand.
* Edit, create, and manage content within the CMS to maintain accuracy, clarity, and consistent application of SOU's Website Content Strategy across all sites.
* Optimize website content, structure, and user experience to enhance visibility, increase engagement, and support integrated marketing campaigns in collaboration with the marketing team.
* Monitor key web KPIs and analytics to evaluate performance, identify areas for improvement, and deliver data-informed recommendations to marketing, admissions, and academic programs.
* Conduct periodic content and UX audits based on KPIs, marketing priorities, and institutional goals to ensure information remains relevant, compelling, and enrollment-focused.
* Partner with accessibility experts to ensure ongoing compliance with WCAG 2.2 AA standards, ADA requirements, SEO best practices, and other digital guidelines.
* Collaborate with marketing, admissions, and academic programs to maintain high-quality content that highlights SOU's academic offerings, student success stories, and strategic initiatives.
* Serve as the primary liaison to SOU's external web vendor, coordinating requests, updates, timelines, and strategic discussions through one organized channel.
* Excellent communication skills; demonstrated ability to effectively communicate information in a clear and understandable manner, both verbally and in writing.
* Demonstrated customer service experience requiring a very high level of diplomacy and professionalism to effectively handle a broad range of sensitive interpersonal situations.
* Demonstrated ability to interpret and consistently apply a wide variety of complex policies and procedures where specific guidelines may not always exist.
* Expressed ability to work with frequent changes in policies and procedures, under pressure of deadlines in a fast-paced environment.
* Strong analytical and research skills; demonstrated ability to gather, evaluate, and to develop well-reasoned conclusions and recommendations.
* Demonstrated ability to proactively assess work operations and anticipate potential problems; ability to develop and implement strategies for preventing/resolving problems.
* Great ability to effectively perform work of a highly sensitive and…