Director Sales and Marketing; Business Development

We are looking for a qualified, dynamic and results-driven Director of Sales and Marketing to drive census growth, expand market share, and enhance our facility's reputation within the healthcare industry.

Location: [Ashland]

Job Type: [Full-Time]

As the Director of Sales and Marketing (Director of Business Development), you will be responsible for leading census development efforts, establishing and nurturing relationships with referral sources, and implementing strategic marketing initiatives. This role requires a motivated, creative, and relationship-focused leader who thrives in a fast-paced healthcare environment.

• Exceed revenue targets through effective census development strategies.
• Build and maintain strong relationships with hospitals, physicians, managed care organizations, BPCIs/ACOs, and community senior care organizations.
• Assist in the branding and market positioning of the company.
• Provide backup coverage for center-level and liaison sales/marketing roles as needed.
• Develop and execute education and community outreach programs to enhance visibility and encourage referrals.
• Act as a liaison between the facility and the community, fostering positive engagement and referral activity.
• Utilize various platforms to identify and develop partnerships for growth opportunities in local markets.
• Drive physician recruitment initiatives, program development, and quarterly on-site community events.
• Collaborate with leadership to achieve occupancy and financial goals, ensuring continued growth and stability.
• Lead the evaluation and coordination of admissions across multiple care centers.
• Plan and execute industry trade shows and business development activities.
• Maximize admissions by maintaining daily contact with potential referral sources such as hospitals, insurers, case management companies, and healthcare agencies.
• Conduct admission screenings, determining level of care, service requirements, and insurance coverage.
• Innovate and implement new strategies, systems, and processes to continually improve business outcomes and team performance.

• Bachelor's degree preferred. (RN/LPN Preferred)
• Current unencumbered state license, as appropriate.
• Minimum three (3) years of experience in business development, healthcare sales, or marketing (Managed care/insurance experience preferred).
• Strong understanding of public and commercial payer sources.
• Proven ability to build relationships, develop strategic initiatives, and drive census growth.
• Excellent communication, negotiation, and leadership skills.
• Must be qualified, compassionate, and dedicated to achieving outstanding results.

Competitive salary commensurate with experience
Comprehensive health, dental, and vision insurance
401(k)
Paid time off and holidays

We offer access to your earned but unpaid wages.

That allows you to buy thousands of products (technology, furniture, clothing, etc.) and pay over time. Zero interest, no credit check, no hidden fees.

Our LMS offers free courses for senior care, health and human services industry. Use for free to help satisfy certifications or professional development. Available via computer or mobile, and many courses offer alternative languages.

Up to 20% on employee personal wireless accounts and auto rentals through designated vendors.

In unexpected catastrophic situations you can confidentially apply for help.

We are committed to making a positive impact on the communities we serve. We partner with local organizations, host educational events, and advocate for policies that improve…