Digital Marketing Assistant

Station/Company: KPTV/KPDX-TV
Location: Portland
Hours: Full Time

DIGITAL MARKETING ASSISTANT – KPTV

About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KPTV: KPTV – FOX 12, part of Gray Television and Gray Digital Media, is a trusted leader in news, entertainment, and sports across the Portland metro and Southwest Washington. As part of Gray Digital Media’s nationwide network, we combine the power of local storytelling with industry-leading digital marketing solutions to help businesses connect with their audiences and grow. Our mission is to serve our community through innovation, integrity, and impactful content across every platform – on air, online, and everywhere our viewers and users are.

Support Marketing Executives with client‑facing, post‑sale campaign planning, trafficking, and optimization across cross‑platform digital advertising (display, video, OTT/CTV, social, search). Manage pixel/UTM implementation and GA4 reporting, and drive measurable results for local businesses through data‑driven insights.

• Strategy & Planning
  :
  Partner with MEs to build digital strategies aligned with client goals and KPIs. Translate objectives into clear post‑sale marketing plans, timelines, and deliverables. Identify cross‑platform solutions leveraging display, video, OTT/CTV, search, and social.
• Execution & Operations
  :
  Manage post‑sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting. Oversee tracking implementation (pixels, UTMs, conversion events); traffic assets and confirm launch readiness.
• Optimization & Insights
  :
  Monitor performance and proactively optimize campaigns for efficiency and scale. Diagnose performance drivers across audiences, creative, placements, and inventory; test and iterate. Build clear, insightful reports turning analytics into actionable recommendations.
• Growth & Collaboration
  :
  Join post‑sale client calls to present results and guide next‑step optimizations. Surface upsell, renewal, and cross‑sell opportunities based on data‑backed insights. Share success stories, case studies, and best practices to elevate digital expertise.
• Process & Quality
  :
  Maintain organized documentation, trafficking sheets, and reporting cadence. Ensure all deliverables and reporting are accurate and on time. Perform additional duties as assigned.

What you bring to the role:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years in digital marketing, media sales, or account management (broadcast or agency experience preferred).
• Strong grasp of digital channels and tactics: display, OTT/CTV, video, search, and social advertising.
• Excellent communication and presentation skills – able to explain data and ideas clearly to clients and colleagues.
• Collaborative, approachable teammate with a service mindset and strong follow‑through.
• Analytical thinker with high attention to detail and a continuous improvement mentality.
• Proficiency with analytics and office tools:
  Google Analytics (GA4), PowerPoint, Excel, Word, and Outlook.
• A proactive, self‑starting attitude with curiosity, creativity, and a genuine passion for digital media.

• Exper…