Digital Marketing Strategist

Overview

Posting Number: S14235P

Working Title:

Digital Marketing Strategist

Department: COE-Communications Office

Posting Type:
External

Employment Type:

Employee

Full/Part time:
Full Time

Location:

Athens Area

Advertised Salary:
Commensurate with Experience

Open until filled:
Yes

Proposed Starting Date: 10/31/2025

Additional Schedule Information: M-F, standard office hours

Minimum Qualifications:

Bachelor’s degree in a related field or equivalent and 2 years of professional experience

Classification

Title:

Digital Marketing Pro II

FLSA:
Exempt

FTE: 1.00

Benefits Eligibility:
Benefits Eligible

Retirement Plan: TRS or ORP

Geographic/Unit Context:
University of Georgia (UGA) and Mary Frances Early College of Education (MFE COE) Communications Office

About the University:
The University of Georgia is the state’s flagship university with a long history of public higher education and a large, diverse campus community. The main campus is in Athens with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs thousands of faculty and staff and serves tens of thousands of students across multiple programs.

About the College/Unit/Department:
The Mary Frances Early College of Education (MFE COE) is a large public college focused on teacher preparation, counseling and human development, communication sciences, human movement sciences, career development, student affairs, and educational administration and policy.

College/Unit/Department website: (Use the "Apply for this Job" box below)./

Location of Vacancy:
Athens Area

EEO Policy Statement:
The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with accessibility of materials related to this search are encouraged to contact Central HR (hrweb).

USG Core Values:
Integrity, Excellence, Accountability, and Respect. Details at the USG policy manual and related links online.

• Develop and produce engaging, original, relevant, and high-quality content across the College’s digital platforms, implementing a social content strategy across Facebook, Instagram, and Linked In.
• Build and execute digital marketing campaigns, plan and schedule social media posts, monitor conversations, and engage with the College’s stakeholders in real time.
• Tag content, monitor engagement traffic, generate reports, analyze insights and results, and make recommendations for future content and posts.
• Maintain a digital content calendar to promote events, initiatives, and goals for the College.
• Suggest and implement new ideas to enhance brand awareness and audience participation.
• Facilitate digital advertising efforts for the College’s departments and units, focusing on Facebook, Instagram, and Linked In.
• Ensure College units understand how digital advertising can support recruitment efforts.
• Provide support for the College’s digital advertising efforts.
• Collaborate on creative content for free media channels; review copy and creative before publication; manage a social media student worker; provide professional development and mentorship opportunities; approve timesheets in One Source.

Percentage of time: 60%

• Contact Details:
  For questions concerning this position or recruitment progression, refer to the Recruitment Contact listed below.

Recruitment Contact Name:
Jen Williams

Recruitment Contact Email: jenw

• Undergraduate degree in marketing, advertising, public relations, or related field
• Three years or more of demonstrable expertise in managing social media with focus on Facebook, Instagram, and Linked In
• Working knowledge of Meta Business Suite, including creating ads through Meta Ads Manager
• Strong attention to detail, self-starter, takes initiative, and ability to work independently and in a team
• Ability to compile, report, and analyze social media analytics
• Time management and ability to work with little supervision
• Creative and innovative problem solving
• Excellent written…