Pro Digital Exp & Ops Manager
Listed on 2025-12-31
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IT/Tech
Ecommerce
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Company Background
Established in 1928, Genuine Parts Company is a leading global service organization specializing in the distribution of automotive and industrial replacement parts. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries, supported by more than 60,000 teammates.
Company Background
Established in 1928, Genuine Parts Company is a leading global service organization specializing in the distribution of automotive and industrial replacement parts. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries, supported by more than 60,000 teammates.
Position Purpose
This role provides a unique opportunity for a digital professional to play a critical role in helping to grow the B2B digital business within NAPA North America. Based in Atlanta, this person will be a member of the Digital Experience & Operations team and play a key role in helping operate and grow revenue of our Automotive eCommerce sites.
The Pro Digital Experience Manager will be responsible for driving and exceeding the performance metrics for B2B pro digital eCommerce and related business goals for key GPC digital assets such as and other Pro/B2B digital experiences. The position will collaborate with cross functional partners, subject matter experts, product managers, field leaders, customers and vendor partners to establish business needs and successfully launch new product/functionality/optimizations.
Responsibilities
- Responsible for driving and exceeding the performance metrics for B2B pro digital eCommerce and related business goals
- Analyze business performance, drive actions and work on levers to improve the same. This includes driving sales by:
- New customer acquisition/adoption
- Site optimization
- Influencing and directing the site product roadmap
- Working on site-wide enhancements that drive increased stickiness, usage, and adoption
- Helps build and lead Pro Digital plans to drive top-line growth, eSales penetration, digital adoption and long-term value (roadmap development, deployment and measurement)
- Works closely with Product for driving launch and adoption of new features/tools/etc., directing efforts of analytics, marketing, field ops, etc.
- Collaborate with cross-functional eCommerce team members, including Product, UX, design, Analytics, IT, BAs, QA, operations, and vendors to develop eCommerce requirements.
- Conduct Business Reviews with cross-functional teams to review current and past performance and future initiatives.
- Analyze issues related to changing trends, behaviors, or performance in eCommerce to identify root causes and determine solutions.
- Identify, define, and document processes and procedures to improve operational efficiency of the eCommerce team.
- Stay current on the competitive landscape and digital innovations in the eCommerce space.
- Develop expertise in GPC’s brands, product lines, customers, and industries within the eCommerce domain.
- Other duties as assigned.
- Bachelor’s degree in business, Economics, Finance, Industrial Engineering, or other relevant field
- 5+ years of relevant digital & eCommerce experience with 2+ years B2B eCommerce. Automotive or Industrial/ B2B eCommerce & industry experience is preferred, however, exceptions may be considered
- Experience with web analytics tools and using data to make decisions, ability…
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