Senior Marketing Communications Consultant

Career Area:

Marketing

When you join Caterpillar, you'rejoining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don'tjust talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

This role is responsible for driving services enablement for BCP Services, ensuring strategic alignment and execution across multiple channels. The position requires expertise in developing and implementing strategies that optimize channel performance and activate engagement through integrated marketing initiatives.

• Analyze the business objective and opportunities to develop and align the marketing strategies.
• Conduct market/competitive research to identify new opportunities and industry trends.
• Establish metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement.
• Maintain effective internal communications in the marketing department to discuss and align the marketing strategy to the changing organizational scenarios.
• Le a d in development of promotional campaigns strategies, content, and follow through

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Collaborating: Ability to work with a variety of individuals and groups in a constructive and collaborative manner :
• Creativity: O riginal thinking and ability t o apply it to a variety of business situations .
• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. Level Extensive
  
  Experience:

• Extensive experience in promotional marketing in heavy machinery segments
• Experience with Building Construction Products or/and Construction Industries business units
• Demonstrates effective communications in managing relationships with partners including vendors and peers
• Degree in marketing or similar field

$ - $

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location,job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees

This position requires working onsite five days a week. Relocation is available for this position. Visa Sponsorship is not available for this position. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at

December 18, 2025 - January 1, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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