Sr Director of Marketing

Reports To: SVP of Commercial Operations
Exemption: Exempt

Position

Purpose:

The Senior Director of Marketing is responsible for setting and leading Creature Comforts’ overall marketing strategy to build enduring brands, deepen consumer relevance, and drive sustainable business growth. This role serves as the senior integrator of the company’s above-the-line and below-the-line marketing efforts—connecting brand strategy, creative, digital and social media, communications, partnerships, field activation, consumer experience, and commercial priorities into a cohesive marketing system.

The Senior Director will lead and develop the Marketing organization, establish clear priorities and measures of success, manage key agency relationships and resources, and work closely with Sales, Innovation/Product, Taproom, Finance, Operations, and executive leadership to ensure Creature Comforts shows up consistently and powerfully wherever consumers encounter our brands.

Duties and Responsibilities:

1. Brand & Portfolio Strategy:

• Own the overarching marketing vision and strategy for Creature Comforts and its portfolio of brands.
• Establish clear positioning, target consumers, value propositions, messaging architecture, and long-term growth strategies for priority brands.
• Develop annual and multi-year marketing plans that translate company objectives into clear brand priorities, investments, and executional plans.
• Ensure each brand has a distinct role within the portfolio and a compelling reason for consumers to choose it.
• Partner with Innovation, Sales, Finance, and Operations to identify consumer and market opportunities and inform the innovation pipeline, packaging strategy, format strategy, and go-to-market approach for new products.
• Balance the stewardship of established brands with the development of emerging brands, innovation platforms, and new consumer occasions.
• Protect and evolve Creature Comforts' master brand identity, reputation, voice, and standards.

2. Integrated Marketing Strategy & Planning:

• Establish the strategic direction for integrated marketing initiatives across paid, owned, earned, experiential, retail, digital, social, PR, partnerships, events, and community channels.
• Create a disciplined annual marketing calendar that aligns brand priorities, product launches, seasonal opportunities, partnerships, sponsor ships, taproom moments, and commercial programming.
• Ensure above-the-line brand building and below-the-line activation work together as one consumer journey rather than as separate functions.
• Establish clear strategic objectives, target audiences, key messages, channel priorities, and measures of success for major marketing initiatives.
• Partner with the Senior Creative Director to translate marketing and brand strategies into coordinated creative campaigns, storytelling, digital marketing, and consumer engagement initiatives.
• Ensure brand strategies translate effectively into packaging, point-of-sale materials, retailer programming, distributor tools, digital content, events, and account-level execution.
• Champion culturally relevant, differentiated marketing that strengthens emotional connections to Creature Comforts and its brands.
• Evaluate marketing initiatives to ensure alignment with brand priorities, consumer needs, commercial objectives, and available resources.
• Serve as Marketing's senior strategic partner to the Sales Department.
• Translate consumer and brand strategy into programs that help drive distribution, velocity, trial, repeat purchase, and retailer/distributor enthusiasm.
• Partner with Sales leadership on market prioritization, channel strategy, retail programming, wholesaler support, point-of-sale strategy, and key account opportunities.
• Develop scalable marketing platforms that can be successfully executed by distributor and field teams across both anchor and expansion markets.
• Maintain a strong understanding of the three-tier beverage system, retailer dynamics, competitive activity, channel trends, and consumer purchase behavior.
• Regularly spend time in-market with Sales, distributors, retailers, consumers, and field teams to ensure strategy is informed by marketplace reality.
• Ensure Marketing can clearly articulate both the consumer reason to buy and the trade reason to sell each priority brand.
• Evaluate the effectiveness of marketing investments in supporting brand growth and commercial performance.

4. Creative Direction & Brand

Experience:

• Establish and lead the overarching creative design direction for Creature…