Sales Associate II

Sales Associate Job Description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive spirit of our hometown, we create beautiful, lasting pieces that let customers be themselves.

A member of the Tapestry portfolio, Coach is committed to innovation and inclusivity while upholding a strong brand presence across its global network.

• Understand company objectives and align daily actions with business priorities.
• Take ownership of personal sales metrics, develop strategies to achieve goals, and create plans for improvement.
• Represent Coach as a brand ambassador, consistently demonstrating the Company’s selling and service models.
• Build and maintain customer relationships through personalized service, product knowledge, and cross‑selling.
• Provide in‑depth product knowledge, including features, benefits, pricing, and current promotional strategies.
• Support store operations by completing daily tasks, maintaining a clean selling floor, and adhering to retail policies.
• Assist with inventory processes, cash‑wrap operations, and visual merchandising to Coach standards.
• Collaborate with the team to share enthusiasm for our shared vision and promote a team selling environment.
• Maintain a calm, professional demeanor and adapt to changing business needs.

• 1–3 years of sales experience in a luxury retail environment, with current fashion trend knowledge.
• High school diploma required; college degree preferred.
• Cash register and basic computer skills (iPad, laptop, Mobile POS, Internet).
• Physical ability to lift up to 25 pounds regularly and 50 pounds occasionally, including frequent climbing and kneeling.
• Flexible schedule to cover nights, weekends, holidays, and high‑traffic sales days.

• Drive for Results – consistently exceed sales goals.
• Customer Focus – build trust and deliver a personalized experience.
• Creativity – generate unique ideas and connect unrelated concepts.
• Interpersonal Savvy – maintain constructive, respectful relationships.
• Learning on the Fly – quickly acquire new skills and improve performance.
• Perseverance – persistently pursue objectives despite challenges.
• Dealing with Ambiguity – confidently act without a complete picture.

Coach is an equal‑opportunity and affirmative action employer. All employment decisions are based on qualifications and are made without regard to age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, or pregnancy.

BASE PAY RANGE $15.00 TO $17.75

Health, dental, vision, life insurance, and disability insurance. 401(k) savings plan and paid time off for wellness and vacations. Eligible employees may receive product discounts and incentive compensation.

For additional information about our benefits, visit

Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at or e