Media Strategy Director

Description

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today.

We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend.

We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack, from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started.

Whisker is leading the future of connected cat care—and our media strategy must lead with equal audacity. The Media Strategy Director sits at the intersection of performance, experimentation, and brand storytelling. You’ll define the media architecture that fuels our growth across paid social, search, affiliate, and emerging channels—building a data‑driven system that scales efficiently, performs intelligently, and inspires our audience. This role is both strategist and architect: setting the vision for how media drives business performance and cultural relevance.

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

• Owns the end‑to‑end paid media strategy across US and international markets, ensuring channel mix aligns with growth and efficiency goals
• Translates brand and business objectives into cohesive cross‑channel media plans that deliver measurable results
• Leads a team of channel experts (social, search, affiliate) to elevate performance and innovation
• Builds frameworks for experimentation, creative testing, and rapid iteration to improve unit economics
• Partners with the Brand, Creative, and Data Science teams to connect storytelling with performance metrics
• Collaborates with Finance to model and optimize spend against revenue, EBITDA, CAC, and MER targets
• Defines attribution logic and ensures data integrity across all paid channels
• Fosters deep partnerships with key platforms (Meta, Google, Tik Tok, Amazon) to stay ahead of algorithmic and marketplace shifts
• Creates clear, actionable reporting that ties media activity to business impact.
• Acts as a thought leader within Whisker—educating peers and leadership on the evolving role of paid media in growth
• Manages and mentors a growing team of high‑performing media specialists
• Fosters a culture of curiosity, collaboration, and creative risk‑taking grounded in data discipline
• Champions cross‑functional alignment between brand marketing, analytics, and creative performance teams
• Will perform additional responsibilities when required

Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.

• BA/BS in Marketing, Communications, Media, or a related field
• 8+ years of paid media or performance marketing experience, including 3+ in leadership
• Deep understanding of channel strategy, measurement, and unit economics (CAC, LTV, MER, ROAS)
• Proven success driving growth and efficiency in DTC or digitally native brands
• Strong analytical skills with experience in multi‑touch attribution and incrementality testing
• Fluent in platform analytics (Meta Ads Manager, Google Ads, GA4, Tik Tok, etc.)
• Exceptional communicator who can bridge creative, data, and executive…