Director of Brand & GTM Strategy

Director of Brand & GTM Strategy – Whisker

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Full-time

We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin.

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter‑Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline, and we’re imagining that future today.

The Director of Brand & GTM Strategy is the operational heartbeat of Whisker’s marketing engine—driving go‑to‑market excellence across every product, channel, and region. This role connects brand strategy to market execution, ensuring every campaign lands with precision, efficiency, and measurable impact. You’ll own the integrated marketing calendar, coordinate complex cross‑functional initiatives, and ensure each launch delivers business results while advancing the Whisker brand.

Equal parts strategist, operator, and integrator, you bring order to creativity and momentum to the marketplace.

• Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiatives
• Translates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomes
• Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams
• Partners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch
• Builds and optimizes systems for cross-functional collaboration and campaign tracking
• Manages agency partners and internal resources to ensure timely, high-quality delivery
• Oversees creative brief development and ensures messaging consistency across all touchpoints
• Connects marketing investment to impact—reporting on brand performance metrics and ROI
• Partners with the eCommerce and Product Marketing teams to align storytelling with conversion strategy
• Continuously improves GTM frameworks for speed, clarity, and repeatability
• Leads a team of Brand Managers, GTM, Mar Ops and producers to deliver best-in-class execution across all channels
• Drives accountability and performance through clear goal-setting and measurement
• Builds strong cross-functional relationships with Product, Creative, Insights, and Performance leaders
• Fosters a culture of operational excellence, collaboration, and continual learning
• Will perform additional duties as required

Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.

• BA in Marketing, Statistics, or Communications and / or equivalent years of experience
• 10+ years of experience in brand, integrated, or product marketing with 4+ years in leadership
• Deep experience managing go-to-market processes and complex cross-functional campaigns
• Strong commercial acumen with the ability to connect creative storytelling to measurable growth
• Proficiency in marketing analytics, planning, and performance reporting
• Exceptional organizational and communication skills; adept at managing multiple concurrent priorities
• Experience in DTC, CPG, or tech-driven consumer brands
• Must have a cat—your ability to understand our cats and cat parent users is critical to success
• Demonstrated success in building scalable systems and marketing operations frameworks.
• Maintains confidentiality of proprietary information
• Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
• A high degree of initiative, self-motivation, and ability to motivate others
• Ability to establish and maintain cooperative working relationships with Team Members and…