Chief Marketing Officer

Whisker is the maker of Litter-Robot, Feeder-Robot, and  At Whisker, we believe pet parenthood can always get better.

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it’s a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way.

To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.

Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 700+ passionate team members.

What You’ll Do:

Whisker’s CMO will be a hands-on strategic marketing and brand leader, overseeing and continuing to develop Whisker’s 30-person (and growing) marketing organization; inclusive of creative, performance, e-commerce, and brand. The CMO will partner with our marketing functional leaders to head up product marketing, brand and performance initiatives across our global D2C channels, retail presence, international markets, strategic partnerships, and beyond. The CMO will join the Whisker Executive Team and report to the President & CEO.

This is an in-office role and we are not open to considering remote applicants for this position. Relocation packages are available.

This is a marketing executive’s dream role as there are few opportunities as a marketer to truly shape the evolution of a category, let alone a pet care category. You’ll launch our new lineup of products, shape our brand, go-to-market strategy, and help us introduce the future of connected pet care.

You must have a cat, have had a cat, or be willing to get a cat! We’re a pet company with a focus on cats and you must have a true understanding of our consumers for this role.

Essential Duties and Responsibilities:

The CMO will join a kickass group of 30 marketers that are all passionately excited about shaping the future of pet care and creatively marketing to global pet parents! You will lead the following responsibilities:

• Performance:CMO will partner with our VP of Growth and our 10+ person growth marketing team to continually refine and hone our global D2C full-funnel and cross-channel performance marketing strategy. This requires someone who understands the nuances of how creative and website experiences engage consumers across the customer funnel, notably a longer funnel, and who is both data-driven and creative driven. The budget for annual performance marketing is $XXM (disclosed in interview).
• Brand:Automated Pet Care Products Inc rebranded to Whisker in 2021 and we have not yet introduced the brand’s primary e-commerce site at  We will be launching the Whisker brand this Q4. The CMO will lead the global introduction of Whisker.
• Product Marketing Strategy:Define a clear product marketing positioning for in-market and upcoming new products. Deeper integration with our product management team to define our technical product claims and marketing statements for our go-to-market strategies that align with each category.
• Team Development/HR:The CMO will lead, grow and further develop our 30-person team and will continue developing our resourcing plan to align with the company’s growth. The CMO will lead our marketing team culture and further develop internal team people processes, onboarding, accountability metrics, and beyond.
• KPI Management:Deep focus on LTV, AOV, and CAC. You will partner with the growth and business intelligence team(s) to ensure that we have the right scorecards in place with the right measurement methodologies to track our ongoing performance and testing.
• Retail:Partner with our VP of Omni Channel to support in-store marketing, signage, displays, and more as we continue our retail expansion domestically and internationally.
• International:Continue the evolution of our international marketing and brand strategy as we expand Whisker into new markets and grow the countries we’ve recently entered.
• Lifecycle/Journey Marketing – CDP:Work internally…