CMO, Marketing ​/ Advertising ​/ PR

Join to apply for the CMO role at Talentfoot Executive Search and Staffing

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Join to apply for the CMO role at Talentfoot Executive Search and Staffing

Our client is a leading innovator in connected consumer products, delivering smarter solutions that improve the lives of customers through a combination of technology, design, and functionality. Headquartered in the Midwest with over 700 team members, the company is defining the future of its category with a bold vision and passionate culture.



Position Overview

Our client is hiring a Chief Marketing Officer (CMO) to lead the continued growth of its brand, customer acquisition, and marketing strategy. Reporting to the President & CEO and serving on the Executive Team, the CMO will oversee a 30+ person marketing organization across creative, eCommerce, brand, and performance. The ideal candidate will bring direct-to-consumer marketing expertise, a strategic mindset, and the operational depth to help shape the future of the category.

This is an onsite role in the Midwest; relocation packages are available.

*
* NOTE:

THIS ROLE REQUIRES RELOCATION TO MIDWEST*
* Position Responsibilities

• Oversee global D2C full-funnel performance marketing strategy in partnership with the VP of Growth.
• Lead the global brand launch and development of the company’s core eCommerce destination.
• Define product marketing strategy and alignment with product management and technical product claims.
• Develop and scale the marketing organization; manage team culture, onboarding, and talent development.
• Set and monitor KPIs across LTV, CAC, AOV; develop dashboards and reporting frameworks.
• Partner with omnichannel leadership to support retail expansion and in-store marketing efforts.
• Expand international marketing and brand strategy for global growth.
• Refine lifecycle and journey marketing strategy in collaboration with internal teams.
• Lead content strategy to support brand and performance goals.
• Leverage customer insights and segmentation to optimize journeys and marketing touchpoints.
• Co-develop and launch a tiered loyalty program modeled on value-based customer engagement.
• Align CRM, CDP, and marketing technology stack with strategy in partnership with IT leadership.
• Drive subscription marketing strategy and integration across product and customer experience.
• Own financial planning and budgeting for digital channels; ensure profitability and scalability.

Required

Position Qualifications

• 12+ years of experience in growth, brand, or performance marketing for a DTC business with physical products.
• Hands-on experience with Meta Ads, Google Ads, and digital acquisition platforms.
• Expertise in CAC/LTV analysis and customer acquisition strategies.
• Demonstrated ability to build, scale, and lead cross-functional marketing teams.
• Data-driven and analytical, with strong creative sensibility and customer empathy.
• BA in Marketing, Advertising, Communications, Statistics, or equivalent experience.
• Strong cross-functional collaboration skills and ability to drive results.
• Passion for the category and alignment with consumer needs and mindset.

What They Offer

• Premium medical, dental, vision insurance
• 401(k) match
• Generous PTO and paid holidays
• Paid parental leave and new pet adoption leave
• Pet insurance discount and pet-friendly office
• Company-paid life insurance and short-term disability
• Continuing education support and referral program
• On-site gym and modern equipment
• Product discounts, branded gear, and a mission-driven culture

Talentfoot Overview

Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across marketing, sales, eCommerce, product, data, and technology. With a 98% success rate and 2,500+ client partnerships since 2010, Talentfoot connects brands with transformative leadership. Learn more at .

Apply Today

This is a rare opportunity to shape a category-defining brand. If you're a marketing executive with a passion for innovation and customers, apply today to lead the future of connected consumer experiences.

Seniority level

• Seniority level Executive

Employment type

• Employment type
  
  Full-time

Job function

• Job function
  
  Marketing and Sales
• Industries Staffing and Recruiting

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