Sales Engineer

DS Automotion LLC, headquartered in Auburn Hills, Michigan, is a global leader in providing automated guided vehicles (AGVs) and autonomous mobile robotics. Since 1984, the company has specialized in developing innovative automation solutions tailored to diverse industries such as automotive, healthcare, intralogistics, and agriculture. With over 8,000 customer-specific vehicles delivered worldwide, the company leverages its expertise to offer a broad product range, from custom-built AGVs to its "Born Driverless" series.

DS Automotion also develops advanced software for fleet and vehicle management, focusing on increasing efficiency and supporting smart factory solutions. The company fosters an innovative and international work environment for its employees, emphasizing research and development to shape the future of automation.

Key Responsibilities

• Qualify inbound leads and support opportunity development
• Proactively contact inbound and outbound sales leads via phone, email, and virtual meetings
• Prepare proposals, quotations, and technical documentation
• Maintain sales activity and opportunity data
• Develop and manage customer relationships within assigned territory
• Bring in new clients through proactive outreach, networking, and field sales activity
• Conduct daily local travel for customer meetings, site visits, and needs assessments
• Identify automation opportunities and propose AGV/AMR solutions
• Support contract discussions and project handoff
• Develop and deliver professional sales presentations tailored to customer needs
• Present system concepts, layouts, ROI justifications, and technical solutions
• Lead customer meetings, both in-person and virtual

Performance Expectations

• Consistently contact and qualify new leads to maintain a healthy sales pipeline
• Meet or exceed monthly and quarterly lead activity goals
• Develop and manage a sales pipeline aligned with annual revenue targets
• Achieve defined new customer acquisition and revenue goals
• Accurately forecast opportunities and report progress

Required Qualifications

• Bachelor’s degree in Engineering, Automation, Mechanical, Electrical, or related field (or equivalent experience)
• Experience in technical sales with demonstrated sales presentation experience
• Proven ability to contact leads and generate new business
• Strong verbal, written, and visual communication skills
• Ability to clearly explain complex automation systems to diverse audiences
• Ability and willingness to support daily local travel

Preferred Qualifications

• Experience with AGVs, AMRs, or material handling equipment (highly desired)
• Background in industrial automation, robotics, or intralogistics
• Experience presenting to automotive or manufacturing customers
• Familiarity with tools and presentation software (PowerPoint, Teams, etc.)

What We Offer

• Mileage reimbursement for business-related travel
• Opportunity to represent advanced automation technologies
• Supportive, growth-focused work environment

• Entry level

• Full-time

• Sales and Business Development

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