Director of Sales and Marketing

Director of Sales and Marketing

Auburn, AL, USA
Posted 17-Dec-2025 (MST)
Full Time per year

The Director of Sales and Marketing is responsible for the overall Sales and Marketing of the hotel; harmonizing the culture, mission, and quality standards to assure maximized potential.

• Assist in recruitment of property sales and marketing staff.
• Lead and mentor a high‑performing sales and marketing team, providing guidance, training, and performance management.

• Develop and implement property sales, marketing, revenue, and social media SOPs.
• Identify and implement a sales automation system standard.
• Manage lead sources to ensure quality and quantity of leads.
• Oversee Marketing Fund expenditures.
• Develop Public Relations Plan as well as Sales and Marketing Plan.
• Develop Marketing Partnerships that enhance the hotel brand.
• Coordinate hotel promotions.
• Work with Creative Services to design and print collateral.
• Establish loyalty and CRM initiatives that are integrated with the hotel.
• Develop, lead, and monitor all revenue management strategies to include group and transient strategies and forecast.
• Support the Revenue Management Team.
• Develop marketing programs that drive traffic through the reservation service.
• Identify yield management programs and practices.
• Monitor/advise hotels on rate structures and selling strategies.
• Work with IT creative firms to develop web page marketing for reservations.
• Develop and maintain positive relationships within the business and social communities.
• Be an active and vital member of at least one charitable or community group.
• Perform other related duties as assigned.

• Excellent verbal and written communication skills.
• Strong understanding of digital marketing, SEO, SEM, and CRM tools.
• Excellent negotiation and presentation skills.
• Ability to think strategically and execute tactically.

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• 5+ years of experience in a sales and marketing role within the hospitality industry.
• Proven track record of achieving sales targets and driving business growth.

• Ability to sit for extended periods while working on a computer or attending meetings.

Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job‑related factors.