Director of Marketing & Player Development

Description What's In It For You

• Competitive salary starting at $  - DOE with discretionary performance bonuses 2x a year!
• Fully paid medical, prescription drug, dental, and vision coverage for you and competitive premiums for your dependents.
• Complimentary meals and covered team member parking.
• Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.
• Company-paid gaming licenses (Class A & Class
  
  B)
• Variety of additional voluntary benefits and retirement plan.

• Practice, support, and promote the Vision and Mission Statements, Core Values, and Management/Leadership Standards of the Muckleshoot Casino Resort.
• Exemplify Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism.
• Assist the Chief Marketing Officer in providing strategic leadership for Marketing and Player Development operations and development/implementation of departmental strategies, ensuring alignment with brand service strategy and initiatives.
• Plan, implement, and oversee all Marketing and Player Development operations, including, but not limited to, day-to-day operations, collaborations with other departments to improve the overall guest experience and satisfaction.
• Hire, train, evaluate, and direct marketing and player development staff to ensure that team members receive adequate guidance and resources to accomplish established objectives; develop and implement staffing plans that provide appropriate labor to meet guest experience and operational expectations.
• Assess and improve existing initiatives; devise new strategies to increase revenue while collaborating with executive leadership to ensure alignment with organizational strategic goals.
• Research, assess, and analyze marketing industry/trends; new products/branding; regulatory updates, etc.; provide recommendations to ensure the Muckleshoot Casino Resort maintains a competitive advantage.
• Ensure organizational compliance with all applicable laws, rules, regulations, standards, and internal controls.
• Ensure consistent delivery of Muckleshoot Casino Resort’s hospitality/guest experience standards; participate in performance management programs.
• Formulate and operate within annual operating budget and capital budget to accomplish goals and objectives.
• Contribute to team effort and accomplish related results; encourage a results‑oriented culture, host regular team member meetings to ensure accurate, effective, and consistent delivery of guest experience standards.
• Exercise oversight and approve all promotions, tournaments, club programs, or other property promotional efforts to the Gaming Commission, or as required.
• Authorize the Development of an annual promotions calendar and a quarterly forecast.
• Hold approval authority for the creation, maintenance, and execution of Muckleshoot Casino Resort’s social media strategy with a focus on retention plan development and revenue generation.
• Collaborate with internal stakeholders to establish a comprehensive, full‑funnel media strategy aligned with Muckleshoot Casino Resort’s objectives to drive engagement and participation and deliver on revenue targets.
• Establish and implement a player development program and operation to actively build and retain player loyalty and guest relationships; increase player visitations, revenue, and market share.
• Establish, implement, and evaluate comp policies, campaigns, programs, entertainment activities, and all other marketing expenditures.
• Assess patron management database, including, but not limited to, player ratings, theoretical and actual win/loss, comps privileges, and direct marketing activities to ensure the achievement of player development profitability.
• Make recommendations for the reinvestment matrix, including comps, cash back, discounts, and other incentives to ensure Muckleshoot Casino Resort is investing in its target markets to maximize profitability.
• Provide executive‑level approval for any implementation of off‑property promotional programs and functions as needed.
• Manage, direct, and supervise all Muckleshoot…