Director of Marketing

Muckleshoot Casino Resort
2402 Auburn Way S
Auburn, WA 98002, USA

Competitive salary starting at$ - DOEwith discretionary performance bonuses 2x a year!

Fully paid medical, prescription drug, dental, and vision coverage for you and competitive premiums for your dependents.

Complimentary meals and covered team member parking.

Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.

Variety of additional voluntary benefits and retirement plans

• Practice, support and promote the Vision and Mission Statements, Core Values and Management/Leadership Standards of the Muckleshoot Casino Resort.
• Assist the Chief Marketing Officer in providing strategic leadership for Marketing and development/implementation of departmental strategies, ensuring alignment with brand service strategy and initiatives.
• Plan, implement and oversee all Marketing operations to include, but not limited to day-to-day operations, collaborations with other departments to improve the overall guest experience and satisfaction.
• Hire, train, evaluate, and direct marketing staff to ensure that team members receive adequate guidance and resources to accomplish established objectives; develop and implement staffing plans that provide appropriate labor to meet guest experience and operational expectations.
• Assess and improve existing initiatives; devise new strategies to increase revenue while collaborating with executive leadership to ensure alignment with organizational strategic goals.
• Research, assess, and analyze marketing industry/trends; new products/branding; regulatory updates, etc.; provide recommendations to ensure the Muckleshoot Casino Resort maintains a competitive advantage.
• Ensure organizational compliance with all applicable laws, rules, regulations and standards, and internal controls.
• Ensure consistent delivery of Muckleshoot Casino Resort’s hospitality/guest experience standards; participate in performance management programs.
• Formulate and operate within annual operating budget, and capital budget to accomplish goals and objectives.
• Contribute to a team effort and accomplish related results; encourage a results-oriented culture, host regular team member meetings to ensure accurate, effective, and consistent delivery of guest experience standards.
• Prepare and submit all promotions, tournaments, club programs, or other property promotional efforts to the Gaming Commission, or as required.
• Develop annual promotions calendar, and quarterly forecast.
• Create, maintain, and execute Muckleshoot Casino Resort’s social media strategy with a focus on retention plan development and revenue generation.
• Collaborate with internal stakeholders to establish a comprehensive, full-funnel media strategy aligned with Muckleshoot Casino Resort’s objectives to drive engagement and participation and deliver on revenue targets.
• Make recommendations for the reinvestment matrix including comps, cash back, discounts and other incentives to ensure Muckleshoot Casino Resort is investing in its target markets to maximize profitability.
• Manage, direct, and supervise all Muckleshoot Casino Resort participation in trade shows and provide analytical decisions regarding off-property events and sponsorship opportunities.
• Promote and ensure compliance with regulatory requirements and organizational policies, practices, and procedures to include, but not limited to; guest service/hospitality standards, Human Resources processes/procedures, coaching, budgeting and purchasing.
• Create, maintain, and facilitate a positive and safe work environment; promote positive team member relations and reports issues to appropriate…