Digital Marketing Manager

Overview

Job Shift:
Day | Education Level:
Bachelor's Degree |

Travel Percentage :
Negligible

BASIC FUNCTION

The Digital Marketing Manager executes and optimizes Goodwill of Middle Georgia’s digital marketing channels to drive visibility, engagement, and conversion across priority audiences. Reporting to the AVP of Marketing & Brand Awareness, this role focuses on digital execution, performance monitoring, platform management, and analytics to ensure approved content and campaigns are deployed effectively and continuously improved.

The Digital Marketing Manager must embody the Goodwill philosophy of service, growth, and stewardship while ensuring digital channels are accurate, accessible, and mission-aligned.

PRINCIPLE

ACCOUNTABILITIES Digital Channel Execution & Performance

• Execute digital marketing plans aligned with enterprise and campaign priorities set by the AVP of Marketing & Brand Awareness.
• Manage and optimize digital channels, including website, email marketing platforms, and social media.
• Ensure consistent, timely publishing of approved content across all digital platforms.
• Monitor digital performance metrics and provide regular reports and insights to inform decision-making.
• Use analytics to identify opportunities for optimization, improved engagement, and conversion.

Website Management & Optimization

• Manage GIMG’s websites using the Word Press CMS to ensure accuracy, currency, and usability.
• Coordinate website updates, enhancements, and fixes in collaboration with internal teams and external vendors.
• Ensure top‑level and high‑traffic pages remain up to date and aligned with current priorities.
• Monitor and apply SEO best practices in collaboration with marketing leadership.
• Ensure ADA compliance and accessibility standards are maintained.
• Manage relationships with external web development or support agencies as needed.

Social Media Execution

• Manage daily execution and publishing for Goodwill, Helms College, and Edgar’s Hospitality Group social media channels.
• Implement social media calendars developed in coordination with Communications and Marketing leadership.
• Monitor social engagement, trends, and performance metrics and recommend adjustments.
• Support consistency and best practices in social media use across departments.

Digital Advertising Support

• Support Goodwill, Retail, Helms College, and EHG digital advertising efforts across social and digital platforms.
• Coordinate with agencies and vendors on paid digital campaigns as assigned.
• Monitor dashboards and reports to ensure campaigns align with defined goals and budgets.
• Share insights and performance summaries with marketing leadership.

Collaboration & Operations

• Work closely with the Content Manager function to ensure accurate and effective digital distribution of approved messaging, including creating or adapting digital content when requested.
• Collaborate with Creative Services on digital asset needs and independently produce simple digital assets (e.g., platform‑specific graphics, basic edits) when required.
• Coordinate with Marketing Operations to support timelines, workflows, and system hygiene.
• Provide occasional guidance or training to staff on digital platform usage and best practices (as assigned).

Contribute to the effective working of the Marketing and Communications department

• Provide occasional training to staff on key subjects relating to digital communication.
• Collaborate with peer Goodwill organizations and GII work groups.
• Maintain relationships with Helms, EHG, Retail, Foundation, and other teams to ensure regular collaboration.
• Contribute to team‑wide communications and knowledge management.
• Any other tasks as may be reasonably required.

SUPERVISOR

Associate VP for Marketing and Brand Awareness

CORE or JOB‑SPECIFIC COMPETENCIES

• Digital Channel Expertise
  Demonstrates deep understanding of digital platforms (web, social, email), best practices, and trends; applies channel‑specific strategies to optimize reach and engagement.
• Content Execution & Adaptation
  Ensures high‑quality deployment of approved messaging; able to create or adapt simple digital assets when needed and maintain brand accuracy across platforms.
• Analytics & Data Interpretation
  Interprets…