Director of Marketing

Join Pro Mach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there’s a place for you here. Be a problem-solver, a closer, a futurist - whatever drives you. At Pro Mach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we’ll be proud to have you on the journey. Do we have your attention?

Keep reading. We are hiring a Marketing Director who will be in charge of leading the Pro Mach Systems & Process Group marketing efforts.

As a successful hire, you will be responsible for leading our marketing team and evaluating and developing marketing budgets, strategies, planning and coordinating marketing efforts. You will ensure that the marketing plans are communicated to business leaders and align with each business’ strategic objectives and overarching Pro Mach and S&P Group goals to build awareness, position brands, increase synergies, and drive growth.

You must be comfortable interacting with people at all levels of the organization, while working closely with the S&P marketing team, Business Unit President, Senior Vice-Presidents, General Managers/VP, sales leaders and product managers. You must be data driven and metrics focused, and possess a high level of creativity, strong writing skills, strong inter-personal skills, and knowledge of CRM and marketing automation tools.

The role also requires a deep understanding of what makes people tick and a drive to make a difference.

• Manage conception, development, and implementation of marketing budgets, plans, and strategies.
• Oversee marketing team including individuals with varying levels of experience and that are located remotely at Systems & Process (S&P) business facilities.
• Conduct meetings regularly with marketing team to review workload, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard.
• Plan and coordinate marketing and lead generation efforts for both direct and distributed products sales channels.
• Coordinate marketing campaigns and projects from start to finish.
• Drive continuous improvement of distributed products centralized partner resource management system.
• Oversee conferences, trade shows, and major events.
• Lead planning of S&P Group meetings to drive alignment of sales team across divisions.
• Develop internal communications and reports on best practice sharing, cross selling, success stories, and collaboration across brands.
• Collaborate with team members to guide digital content strategy for web sites, blogs, inbound links, SEO, PPC, remarketing, and social media.
• Manage market research projects across brands to aid product development and understand vertical, geographic, and competitive conditions and positioning. Follow-through with marketing team on execution of the strategy.
• Lead new product introductions to assure successful market introduction, awareness, and demand generation for new solutions across brands.
• Oversee aftermarket marketing campaigns.
• Help maintain consistent brand standards across entire group and individual brands in all mediums including print, digital, documentation, machinery, and more.
• Drive continuous improvement of current and adoption of new marketing technologies.
• Manage voice of customer interviews and customer satisfaction/loyalty surveys.
• Manage marketing integration aspects of new S&P business acquisitions.
• Support the VP of Marketing and leadership team in developing strategies to capture new opportunities with existing and potential customers.

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• Minimum of 8 years’ experience in marketing management or communications and…