Marketing Campaign Officer

Responsibilities

• develops, coordinates, and executes integrated marketing campaigns that advance awareness, reputation, and utilization of FAME’s programs.
• managing end-to-end digital and multichannel campaigns, with a particular focus on Maine’s business industry.
• works collaboratively with program managers and the Director of Business Development, this position contributes to the development of marketing plans, campaign budgets, project timelines, marketing tactics, and performance targets.
• The Officer brings deep knowledge of business-to-business marketing with strength in digital marketing best practices, supporting outreach teams, audience targeting, and performance optimization to ensure campaigns are effective, measurable, and aligned with organizational goals.
• You will partner with internal teams and external marketing vendors to ensure brand consistency, deliver high-quality campaign assets, and steward audience engagement across digital platforms.

• Bachelor’s degree in marketing, communications, business, or related field—or an equivalent combination of education and experience.
• Minimum five (5) years of experience in marketing, with demonstrated experience managing digital campaigns.
• Experience in B2B marketing or economic-development-related industries is highly desirable.
• Strong understanding of digital marketing channels, tools, and performance metrics.
• Demonstrated ability to manage multiple complex projects and campaigns with multiple stakeholders.
• Excellent content writing, copy editing, creative writing, and proofreading skills. Professional level written and verbal communication skills.
• Strong ability develop compelling marketing tactics to meet goals.
• VIII. Experience working with marketing agencies and vendors.
• Data-driven approach with the ability to interpret analytics and recommend improvements.
• Positive, collaborative, and team-oriented mindset.

• Graphic design, video editing, and/or digital content creation experience preferred.
• Digital marketing certification preferred.