Magnetic Resonance Sales Consultant - Radiology - Rochester, NY

Magnetic Resonance Sales Consultant - Radiology - Rochester, NY PURPOSE

The Magnetic Resonance Sales Consultant (MRSC) is responsible for driving revenue growth and expanding market share for Bayer’s magnetic resonance (MR) portfolio, which includes contrast agents, injectors, and related software solutions. This role focuses on generating demand by leveraging deep customer knowledge, cultivating relationships with healthcare professionals, and applying consultative expertise across systems, stakeholders, and contracts. The consultant builds and maintains strong partnerships with radiologists, technologists, pharmacists, IT professionals, and health system decision‑makers, positioning Bayer as a trusted leader in Magnetic Resonance imaging.

In addition to selling and promoting products and services, the role involves mentoring internal teams and leading impactful sales and marketing presentations. With a focus on brand growth within the broader portfolio strategy, the consultant combines clinical insight and commercial acumen to deliver value‑based solutions. Operating under the Dynamic Shared Ownership (DSO) model, the consultant ensures seamless integration of Bayer’s offerings with customer strategies.

The span of coverage will be New York—covering Buffalo and Rochester to Ithaca and Albany, Vermont—covering Rutland to Montpelier, New Hampshire—covering Concord to Berlin, and Maine—covering from Portland to Bangor. The candidate must live in the territory.

• Achieve sales and revenue targets for the MR portfolio across assigned accounts and territory by effectively positioning and differentiating Bayer solutions from competitor offerings.
• Build strong relationships with radiology leaders, MR technologists, procurement, and Value Analysis Committees (VACs) to expand Bayer’s MR presence and promote Bayer Radiology products/services/solutions to exceed sales goals.
• Identify key decision‑makers, navigate complex buying processes across health systems and accounts, and understand the full customer dynamic to influence adoption.
• Partner and proactively communicate with account managers (National Account Managers (NAMs), Strategic Account Managers (SAMs) and Account Managers (AMs), working accountably to their delivery on activities) and cross‑functional colleagues (Service, Clinical, Medical) to integrate MR solutions into strategic accounts.
• Develop and execute a territory business plan that reflects MR‑specific opportunities, customer needs, and account priorities by establishing clear goals and resource allocation (coverage, sampling, grants, education).
• Generate quotes and scope proposals with oversight from SAMs/AMs, ensuring alignment with customer requirements and compliance standards.
• Utilize EVS tools and business insights to support customer needs and drive value, while proactively logging calls, opportunities, competitive intelligence, and account activity in customer relationship management (CRM) systems.
• Ensure process discipline in CRM usage by maintaining accurate pipeline data, documenting key stakeholders, and logging activities consistently to support forecasting and territory management. Leverage data and reporting to make strategic decisions, ensuring accountability and consistency in capturing and managing the product pipeline.
• Act as a proactive business partner to Customer Squad team, sharing insights on customer trends internally and contributing toward key account plans.
• Provide complete reports on sales performance, account activities (including competitive intelligence), and technical inquiries to leadership.
• Deliver in‑suite clinical and business presentations, demonstrating a deep knowledge of MR products, including GBCAs, molecular structure, clinical indications, package inserts, common objections, and MR procedure workflows.
• Offer insights on MR market dynamics, competitor activity, and emerging customer needs to inform Bayer strategy and tactical adaptations.
• Ensure seamless sales handoff in‑suite to support transitions from initial engagement to service, clinical, or implementation teams, ensuring continuity and customer success.
• Travel as…