Digital Marketing Specialist

The Digital Marketing Specialist is responsible for the execution of digital campaigns for clients. This includes managing email marketing, landing page development, and paid media campaigns. This role has a specialized focus on web development, taking on more advanced landing page builds involving custom coding, partnering with internal teams on digital campaign reporting, and bringing a strong understanding of how digital systems interact, including event tracking and data passthrough between platforms.

This role requires strong collaboration with internal teams (Client Relationships, Creative, Data, Insights) and external stakeholders (developers, media vendors, and clients). The ideal candidate brings a strong foundation in digital marketing, project management, and a passion for delivering high-quality, mission-driven work. This role also contributes to the development and refinement of new and existing digital services and supports strategic initiatives such as Affinity Survey work that informs client engagement strategies.

• oCollaborate with internal and external stakeholders to define campaign requirements and manage projects from inception through to launch
• oStay up to date with current market trends, conduct regular competitor scans and inform Strategists on new opportunities for upcoming campaigns
• oDevelop email campaigns using various platforms such as Mailchimp, Salesforce Marketing Cloud, Luminate and Raiser's Edge NXT and utilize standalone email building tools such as RGE Studio where applicable
• oBuild email journeys/automations and integrate data flow tools such as Zapier to ensure a smooth user journey from collection to campaign delivery
• oOwn the quality control process with the Account Manager and be responsible for ensuring a successful deployment
• oCollaborate with Account Directors to ensure the segmentation approach is aligned with campaign objectives
• oBuild and customize campaign landing pages using various CMS platforms like Word Press and Hub Spot
• oWork with donation platforms such as Blackbaud, Fundraise Up and AKA Raisin and integrate them into CMS platforms
• oUnderstand platform limitations and share back with Account and Creative teams to influence the final landing page layout and design
• oLaunch and manage paid advertising campaigns across platforms such as Google, Meta, Instagram, Linked In, and Pinterest.
• oWork with third-party media vendors to ensure campaign alignment and performance.
• oImplement UTM parameters and ensure accurate data flow into tools like Google Analytics and CRMs to allow for detailed reporting
• oSet up and troubleshoot conversion tracking (e.g. Google Tag Manager, Meta Pixel/Conversions API, Linked In Insight Tag) for media campaigns
• oPartner with internal teams on digital campaign reporting, including dashboard builds
• oContinuously monitor campaign performance, share high level findings with Account Team and identify opportunities for optimization
• oParticipate in the development and rollout of new digital offerings and contribute to the enhancement of existing services

• oAssist in the execution and analysis of Affinity Surveys and other strategic initiatives that inform client segmentation and engagement strategies.

• Build and schedule email campaigns.
• Create and test landing pages.
• Launch, monitor and optimize paid media campaigns.
• Set up and QA conversion tracking for paid media campaigns.
• Coordinate with internal teams and external vendors.
• Join internal and client meetings to provide digital expertise.
• Track campaign performance and prepare reports.
• Contribute to planning and implementation of new digital initiatives.
• Support Affinity Survey deployment and data analysis.

• Bachel…