Market Development Manager

Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future? If you seek to make a difference on a global scale, working with next‑gen technologies and the sharpest collaborative teams, then we could be a perfect match.

Our next chapter is in Mississauga.

In 2026, we will be transitioning our operations to Mississauga, with the team fully based there by January 2027. This is an on‑site role and offers the opportunity to be part of that transition, with work taking place across both locations during 2026 based on business needs.

Flexibility during this period provides early exposure, strong visibility, and a chance to help shape how we operate in our new location.

This role serves as a strategic partner to the Managing Director, supporting the growth agenda for VFS Canada across Mack Trucks, Volvo Trucks, Volvo Construction Equipment, Nova Bus and Prevost Bus. The role focuses on strengthening sales effectiveness, accelerating revenue growth, and enhancing customer offerings through thoughtful program design, market insight, and cross‑functional execution.

Reporting directly to the Managing Director, this position plays a critical role in shaping business development strategy, supporting executive decision‑making, and driving initiatives that span brands, regions, and functions. This is a high‑visibility, high‑impact role with direct exposure to executive leadership and brand partners. It provides the opportunity to play a meaningful role in the evolution of VFS Canada during a period of transformation.

What You Will Do

• Act as a trusted advisor to the Managing Director, providing market intelligence, analysis, and insights that inform strategic decisions and growth priorities.
• Partner with the Executive Management and Sales Team to design, launch, and promote national and regional sales programs, incentives, parts and service financing, insurance products and promotional opportunities.
• Lead the development of brand‑aligned programs in collaboration with our brands to support competitive retail pricing and market share objectives.
• Drive business cases and market requirements for new products, services, and solutions, from concept through recommendation.
• Collaborate with VFS USA on marketing strategies, promotions, and alignment of national initiatives.
• Champion a customer‑centric mindset, contributing to cross‑functional initiatives that enhance the VFS Canada customer experience.
• Design and implement a finance training strategy for dealers to strengthen retail sales capability and product understanding.
• Coordinate and execute events and strategic meetings in partnership with the Executive Management Team, brand partners, and external vendors.
• Support executive‑level presentations, planning cycles, and strategic initiatives as required.
• Travel within Canada and occasionally to U.S. headquarters and industry events

• Bachelor’s degree in business, Marketing, Finance, a related field, or equivalent experience.
• 7+ years of experience in commercial finance, trucking, construction equipment, or leasing environments.
• Strong understanding of dealer‑based sales models and captive finance ecosystems.
• Demonstrated success translating market insight into actionable programs and measurable results.
• Experience designing and launching programs that create value for customers, dealers, and internal stakeholders.
• Previous people leadership or team leadership experience is considered a strong asset.
• Strong strategic thinking and analytical capabilities, with the ability to synthesize complex information for a variety of audiences.
• Excellent written and verbal communication skills, including executive‑level presentations.
• Proven ability to influence and collaborate across functions, brands, and geographies.
• High level of autonomy, sound judgment, and attention to detail.
• Advanced proficiency in Excel and PowerPoint. Experience with Salesforce or CRM platforms is preferred.

Join us and enjoy a rewarding experience—our team benefits from competitive salaries, comprehensive health and dental coverage, a Group…