Senior Performance Marketing Manager

Senior Performance Marketing Manager

We’re assisting an international performance-driven business in finding a Senior Performance Marketing Manager to take ownership of user acquisition across a portfolio of client accounts.

This is a hands-on senior role for someone who knows paid acquisition inside and out and is comfortable making decisions where the numbers matter. You’ll have direct influence over significant media budgets, work closely with creative specialists, and partner with clients and senior leadership to turn performance data into clear, practical action.

The focus is straightforward: build and scale acquisition programs that deliver. You’ll be trusted to manage substantial spend, identify what’s working, move quickly when it isn’t, and continuously look for ways to improve efficiency and growth.

As a key member of the performance marketing function, you’ll be responsible for the day-to-day and strategic management of acquisition performance across your assigned accounts.

Your responsibilities will include:

• Take ownership of user acquisition results across multiple client accounts, with performance measured against ROAS, CPR, and cost-per-FTD targets
  .
• Establish performance goals alongside clients and internal leadership, track progress closely, and act quickly when campaigns fall short of expectations.
• Develop, launch, manage, and optimize campaigns across Meta, Tik Tok, Snapchat, Google, and programmatic platforms
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• Manage multi-million-dollar monthly media budgets
  , determining where spend should be increased, reduced, or shifted based on performance.
• Continuously improve campaign efficiency through audience strategy, bidding, placements, account structure, and creative rotation.
• Build a disciplined experimentation process covering audiences, creative concepts, placements, landing pages, and other key elements of the acquisition funnel.
• Work closely with internal art and motion teams to establish creative priorities, develop testing briefs, and ensure advertising assets meet platform and market requirements.
• Take responsibility for the accuracy and reliability of conversion and attribution tracking, including Meta Conversions API, server-side tracking, and server-to-server postbacks
  .
• Develop reporting that connects the entire acquisition journey — from initial impression through conversion and deposit — including cohort and lifetime-value analysis.
• Regularly communicate performance insights, challenges, opportunities, and recommendations to clients and senior stakeholders.
• Identify opportunities to introduce AI and automation into campaign management, reporting, analysis, and creative workflows, improving both efficiency and speed of execution.
• Stay ahead of changes to advertising platforms, privacy requirements, attribution models, and policy updates, adjusting strategies before they become performance issues.
• Explore and test emerging channels and new acquisition opportunities where they can contribute meaningful growth.

You’ll be a strong fit if you combine deep platform expertise with commercial judgment and a genuine interest in understanding why campaigns perform the way they do.

We’re looking for:

• 5+ years of hands-on experience in performance marketing, paid media, or user acquisition, including direct management of advertising platforms.
• Strong, demonstrated expertise in Meta Ads
  . You should have personally managed and scaled Meta campaigns at significant spend levels and be comfortable explaining your approach to account structure, bidding, audience strategy, and testing.
• Experience managing multi-million-dollar media budgets and a clear track record of delivering measurable performance.
• Experience overseeing several accounts, brands, or clients at the same time without losing sight of individual performance goals.
• Strong knowledge of web and desktop acquisition, including conversion rate optimization, funnel analysis, landing-page testing, and conversion event strategy
  .
• Practical understanding of Meta Conversions API, server-side tracking, and server-to-server postbacks
  , including the ability to investigate tracking and attribution problems.
• Strong…