Assistant Sales Manager

Assistant Sales Manager

Serpa Motor Sports Powersports & Marine – Aurora, ON
Authorized Retailer for Yamaha, Honda, and Suzuki

Serpa Motor Sports Powersports & Marine is a fast-growing, award-winning dealership specializing in Yamaha, Honda, and Suzuki motorcycles, ATVs, side-by-sides, Wave Runners, marine products, and more. We are seeking a driven, organized, and customer-focused Assistant Sales Manager to help lead our high-performance sales team and support our expanding dealership operations.

Position Overview:

The Assistant Sales Manager supports the Sales Manager in overseeing all aspects of the retail sales process, ensuring exceptional customer experiences while maximizing sales volume, profitability, and team performance. This individual will coach the sales team, maintain showroom standards, and assist in driving the continued growth of one of Ontario’s top powersports retailers.

Key Responsibilities:

Sales Leadership:

• Assist in managing day-to-day sales floor operations.
• Support, train, and motivate the sales team to achieve sales targets.
• Lead by example through strong product knowledge and customer engagement.
• Assist with pricing, deal structuring, and closing when required.

Customer Experience:

• Ensure every customer receives an outstanding and transparent buying experience.
• Handle escalations professionally and provide solutions promptly.
• Oversee test rides, deliveries, and follow-up processes.
• Maintain showroom presentation and inventory merchandising standards.

Inventory & Operations:

• Support inventory management, including unit placement, tagging, and accuracy.
• Coordinate with service and parts departments for unit preparation and accessory installations.
• Assist in managing and tracking sales documentation and compliance.
• Monitor sales KPIs and prepare daily/weekly activity reports.

Marketing & Events:

• Assist with dealership events, demo days, promotions, and digital content.
• Support social media initiatives and customer outreach campaigns.
• Help maintain an active presence within the powersports community.

Qualifications:

• 2+ years of sales experience in powersports, automotive, marine, or similar retail environment.
• Previous leadership or supervisory experience is an asset.
• Strong passion for motorcycles, ATVs, marine products, and the powersports lifestyle.
• Excellent communication, interpersonal, and organizational skills.
• Ability to thrive in a fast-paced, seasonal retail environment.
• Valid motorcycle licence (M2 or M) preferred.
• Ability to work Saturdays during peak season.

What We Offer:

• Competitive compensation package.
• Opportunity to grow within a multi-brand, multi-division organization.
• Employee discounts on powersports units, parts, apparel, and accessories.
• Supportive, family-run culture with a focus on honesty, transparency, and customer service.
• Exposure to some of the industry’s top manufacturers, including Yamaha, Honda, and Suzuki.

How to Apply:

Please send your resume to