Manager, Pro Marketing - Security & Safety

Resideo is in search of a strategic and results-oriented Manager, Pro Marketing - Security & Safety to develop and execute marketing programs that drive growth through our Security dealers and electricians. You will be responsible for planning and executing co-marketing initiatives, Security/Safety Pro communications, enablement tools, and demand generation activities that help Security/Safety Pros promote and sell our solutions. The ideal candidate brings strong Security/Safety marketing experience, excellent project management skills, and a deep understanding of indirect sales models.

• Develop and implement marketing strategies aligned with company and Security/Safety Pro objectives.
• Work closely with sales teams and sales leaders to identify high-impact marketing opportunities targeting key Security dealers and Electricians.
• Support and oversee go‑to‑market plans for new product launches and Security/Safety Pro onboarding.

• Plan and execute co-branded marketing campaigns with Security/Safety Pros (email, digital ads, webinars, content syndication, events).
• Create and distribute marketing assets tailored for the Security/Safety Pro ecosystem (sales decks, case studies, email templates, landing pages).

• Develop Security/Safety Pro training materials, toolkits, and communications that help Pros effectively market and sell our products.
• Facilitate onboarding and ongoing engagement for new and existing Security/Safety Pros.

• Track and analyze the effectiveness of Security/Safety Pro campaigns and programs using CRM and marketing automation platforms.
• Report on KPIs such as lead generation, pipeline influence, ROI, and Security/Safety Pro engagement.

• Work closely with internal teams including sales, product marketing, content, and operations to align efforts and messaging.
• Serve as the marketing liaison for Security Dealer and Electrician Pro relationships, ensuring consistent messaging and brand standards.

• 6+ years of experience in marketing, Security/Safety Pro marketing, or B2B demand generation.
• Proven success in executing joint marketing programs and managing Security/Safety Pro relationships.
• Highly organized with excellent written and verbal communication skills.

• Strong track record of project management with the ability to manage multiple initiatives.
• Proficiency with CRM and marketing tools (e.g., Salesforce, Hub Spot, Marketo, or similar).
• Experience working in SaaS, technology, or manufacturing industries.
• Understanding of Security/Safety Pro portals, PRM systems, and channel incentive programs.
• Ability to thrive in a matrixed and agile environment.
• Familiarity with account-based marketing (ABM) strategies.

• Work with a high performing, highly motivated team of marketing professionals.
• Play a key role in communicating and educating our Dealers and electricians.
• Use your out of box thinking to create effective marketing campaigns to help grow our brand.